Internet Marketing Archive
SEO vs PPC – Which Option is Better?
One of the aspects of my life that I really enjoy is that I get to meet with a wide variety of business owners and marketing directors from all types of companies and industries. Although the subject of the meetings is frequently similar – discussions to maximize
How to Add Google Remarketing Code to Your Website
Here’s a quick tip for those of you that manage Google AdWords campaigns for your clients or for your own websites. Google’s AdWords console is an ever changing environment these days. It seems like each week, there’s something new, re-arranged, or moved to a different section. At
Conversion Rate Optimization – Separating Facts from Fiction
The following is an article originally written by Larry Kim, CEO of WordStream, a company that develops Search Marketing Software for PPC advertisers. MGR utilizes WordStream tools synced-up with Google AdWords on a regular basis to optimize our clients PPC campaigns. This article really mirrors our philosophy about Conversion Rate
How to Boost Your Content Through a Digital WebBook
If you’re a content creator, maybe a frequent blog author, website content writer or a copywriter, sooner or later, you’ll realize that you would like to compile all of your written content into a single digital document that will be easy to access and distribute. The common
Facebook News Feed Showing Stories About Topics You Like – and Pages You Haven’t Liked
Last week, Facebook announced a new News Feed feature that will show users more updates from Pages they haven’t actually chosen to follow. From now on, your own news feed will display updates from Pages that you haven’t liked if they’re about other Pages that you have
Understanding the Difference Between a Web App and a Native App
With the recent popularity of web apps a lot of people have a hard time understanding the difference between a web app and a native app. This is not surprising since once both are installed on your smartphone, both types of apps work in very similar ways.
Six Internet Marketing Trends to Follow in 2014
If you ‘re following the Consumer Electronics Show (CES) in Las Vegas this year, you’re probably aware of how much relevance Internet and Mobile Marketing has achieved at the show. Mobile gadgets and gizmos are all over the place. If you watched Marissa Mayer’s speech, (highly recommended)
Google Authorship Set-Up: Your Step-by-Step Guide
If you’re an active Internet Marketing person, or simply like to browse around Google’s search pages, you may have noticed that Google has been increasingly active lately in developing new algorithms and code to “personalize” search engine results. One of the most visible features is the so
Is Your Business Ready to Operate in the Cloud?
Your Business in the Cloud – Infinite Possibilities Technology progresses faster and faster every day and for most people and businesses it’s becoming quite a challenge to keep up with it, let alone anticipate what’s going to be the “next big idea.” Not so many years ago,
Understanding eCommerce Online Payments
As a provider of eCommerce solutions for our customers, we find ourselves many times explaining to our clients what they need to do to setup their online merchant accounts to be able to process credit card transactions online. There’s actually quite a bit of confusion out there with