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How Instagram Can Grow Your Restaurant Business

Are you planning on opening or managing a new restaurant? If so, I’m sure you’ve heard the alarming statistic that 95% of restaurants fail within the first year.  However, the truth is not as bad as the rumors.  According to Forbes, the real number is closer to

Is Your Marketing In Tune with Today’s World?

For marketing professionals, the rapid change of today’s marketing options can be quite challenging. The success of their business depends primarily, on how they can convince the rest of the “always busy” people of the world to take a short break to learn, read, listen or take

YouTube Analytics – The Proof Is In The Data

If you decide to allocate a portion of your digital marketing budget to YouTube advertising, the next logical step is understanding YouTube’s own Analytics console.  By the way, if you’re interested in learning about YouTube’s most recent ad formats (as of January 2020) you may want to

All You Need to Know About YouTube Video Ads

It is no secret for online marketers that all major advertising platforms, from Facebook and Instagram to Google and YouTube, Amazon, etc. are constantly updating their ads formats, features, targeting and placement options and rates to engage the maximum number of visitors. In this article I will

Understanding Amazon Attribution

With the new Amazon Attribution (Beta), sellers that are running campaigns outside of Amazon (Facebook, Instagram, Google Ads, etc.) can now track the performance of those campaigns in conjunction with their existing Amazon Advertising campaigns. Up until now, if you were running Facebook ads or Google ads

California Consumer Privacy Act – What You Need to Know

Last year, California passed a landmark privacy law that gives consumers more control over their data. The California Consumer Privacy Act (CCPA), enacted in 2018, creates new consumer rights relating to the access to, deletion of, and sharing of personal information that is collected by businesses. On October 10,

Seven Strategies All Hoteliers Must Use to Grow Direct Bookings

In today’s competitive environment the fight between Online Travel Agencies (OTAs), Metasearch engines, Global Distribution channels and websites to capture guests bookings is as fierce as it’s ever been.  It is clear that for hoteliers, driving bookings through their own website is the preferred path to

Mistakes to Avoid When Driving External Traffic To Amazon Listings

Last week, I wrote about Five Ways to Drive External Traffic to Your Amazon Listings.  However, as useful as each of those techniques is, you need to be sure that you execute them properly to avoid unwanted consequences. The most common mistake that we see sellers make

Five Ways to Drive External Traffic To Amazon Listings

How to Increase Page Views & Sales If you’re an Amazon Seller, you’re very likely already allocating some of your marketing budget to advertise and promote your products within Amazon’s own platform via sponsored ads or any other option.  However, there are other ways to increase awareness,

The Algebra of eCommerce Marketing – Your Success Formula

I know, the title may sound intimidating, especially if you hated math class at school, but I will make it very simple.  When it comes to eCommerce, the most important formula that you need to keep in mind is the following: Visitors X Conversion Rate X Customer