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3 Digital Marketing Tactics Every Entrepreneur Should Know

It’s 2021. And digital marketing couldn’t be more important. Finding the right digital marketing strategy will take a lot of trial and error and planning to find the best fit for you but there are some tactics that you should master regardless of your particular industry. Social

How Your Business Can Win Over a Younger Audience

A significant percentage of consumers today are between the ages of 18 and 30. This younger demographic differs in life experience (and therefore, expectations) from those of older generations for whom your marketing strategies may have been created! To win over a younger audience, you will have

3 Steps to Have a Swift Marketing Campaign

Marketing is an essential part of any business. In order to see any growth, you need to get the word out through marketing. If you want to have a successful and swift marketing campaign, then you need to follow certain steps. Set Goals Before anything else, you

Effective Strategies for Marketing to a Gen Z Audience

When marketing to Gen Z, you need to know what is important to them. They greatly value individuality, diversity, and authenticity. One of the most notable facts about this generation is they have grown up with the internet and modern technology. By understanding their experiences and values,

How to Keep Up with New Age Marketing

Any marketer worth their salt knows how valuable marketing is for a business. As the primary means through which customers are attracted to a business, it’s hard to overstate its importance. As with any industry or role in business, marketing changes as time marches on. So how

The Apple iOS Update that Facebook Hates & Third Party Cookies Going Away

The Apple iOS Update that Facebook Hates On Monday (April 26) Apple released its iOS 14.5 big new update for iPhones.  But unlike any other updates, this one will prove to be one of the most critical ones for the digital marketing world. I’m referring to Apple’s

How to Maximize Your Facebook Advertising ROAS

How the Facebook Auction Works Just like Google Ads, Facebook also uses an auction system to determine the best ad to show to a person at a given point in time. Billions of auctions take place everyday across the Facebook family of apps, which means the cost of

What Marketing Methods Have the Biggest Influence on Customers?

Marketing is an essential part of every business, but you don’t want to blow your whole budget on things you don’t need. Figuring out what kinds of marketing are most effective can help you to spend your marketing budget wisely and to avoid spending money on marketing

Adding Alexa for Hospitality to Your Hotel Guest Experience

The Multiple Applications of Amazon’s Alexa for Hospitality It is no surprise that Amazon’s dominant position in the U.S. smart speaker market will continue through this year with rivals like Google and Apple only making slight dents in Amazon Echo market share, according to a report published

How to Revive A Marketing Strategy That’s Lagging Behind

Marketing is an essential part of a business because it’s your tool to reach out to people and advertise your business. However, it’s important to have a good marketing strategy to drum up business. If you feel that your strategy is lagging, now is the time to