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What Exactly Is The New Facebook Shops and How You Can Benefit From It

The New Facebook Shops:  How to Create Customizable Storefronts on Facebook and Instagram As David and I talked about during our MGR Unplugged Podcast a couple of weeks ago, one of the highlights of this year’s Shopify (Re)Unite was the launch of Facebook Shops.  This is a

What Businesses Need to Know About Voice Technology

Voice technology has become a norm of doing simple things such as asking Google to make a phone call or search something on the web. With the ever-evolving world, voice technology is soon going to enable you to schedule your client meeting and manage your daily calendar.

More Reviews Can Result in Serious Benefits for Your Small Business

Running a small business can be difficult.  Just as you start to generate sales through your website, algorithms change, and it can seem like you’re back to square one. However, by establishing a reliable way for your customers to review you or your products, you can reap

How Instagram Can Grow Your Restaurant Business

Are you planning on opening or managing a new restaurant? If so, I’m sure you’ve heard the alarming statistic that 95% of restaurants fail within the first year.  However, the truth is not as bad as the rumors.  According to Forbes, the real number is closer to

Is Your Marketing In Tune with Today’s World?

For marketing professionals, the rapid change of today’s marketing options can be quite challenging. The success of their business depends primarily, on how they can convince the rest of the “always busy” people of the world to take a short break to learn, read, listen or take

YouTube Analytics – The Proof Is In The Data

If you decide to allocate a portion of your digital marketing budget to YouTube advertising, the next logical step is understanding YouTube’s own Analytics console.  By the way, if you’re interested in learning about YouTube’s most recent ad formats (as of January 2020) you may want to

All You Need to Know About YouTube Video Ads

It is no secret for online marketers that all major advertising platforms, from Facebook and Instagram to Google and YouTube, Amazon, etc. are constantly updating their ads formats, features, targeting and placement options and rates to engage the maximum number of visitors. In this article I will

Understanding Amazon Attribution

With the new Amazon Attribution (Beta), sellers that are running campaigns outside of Amazon (Facebook, Instagram, Google Ads, etc.) can now track the performance of those campaigns in conjunction with their existing Amazon Advertising campaigns. Up until now, if you were running Facebook ads or Google ads

California Consumer Privacy Act – What You Need to Know

Last year, California passed a landmark privacy law that gives consumers more control over their data. The California Consumer Privacy Act (CCPA), enacted in 2018, creates new consumer rights relating to the access to, deletion of, and sharing of personal information that is collected by businesses. On October 10,

Seven Strategies All Hoteliers Must Use to Grow Direct Bookings

In today’s competitive environment the fight between Online Travel Agencies (OTAs), Metasearch engines, Global Distribution channels and Brand.com websites to capture guests bookings is as fierce as it’s ever been.  It is clear that for hoteliers, driving bookings through their own website is the preferred path to