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Five Ways to Drive External Traffic To Amazon Listings

How to Increase Page Views & Sales If you’re an Amazon Seller, you’re very likely already allocating some of your marketing budget to advertise and promote your products within Amazon’s own platform via sponsored ads or any other option.  However, there are other ways to increase awareness,

The Algebra of eCommerce Marketing – Your Success Formula

I know, the title may sound intimidating, especially if you hated math class at school, but I will make it very simple.  When it comes to eCommerce, the most important formula that you need to keep in mind is the following: Visitors X Conversion Rate X Customer

How to Get the Most Out of Your Facebook Ads Campaign – Part 2

How the Facebook Ads Delivery System Works As many of you in the digital marketing world already know, the Facebook ads delivery system uses machine learning to optimize for your results.  Basically, each time a campaign ad is served or displayed, the delivery system learns more about

How to Get the Most Out of Your Facebook Ads Campaign – Part 1

How the Facebook Auction Works Just like Google Ads, Facebook also uses an auction system to determine the best ad to show to a person at a given point in time. Billions of auctions take place everyday across the Facebook family of apps. The goal is for

Your Digital Marketing Advertising Checklist

If you’re relatively new to digital marketing or simply would like to have a single source of information to follow while you create your first advertising campaign, the list below is just for you.  Follow these basic steps and you’ll be be ready to develop new campaigns

Is Your Advertising Budget Working? Understanding eCommerce Campaign Data | MGR Unplugged

Listen now on your favorite podcast platform: Apple Podcasts | Spotify | Google Play | Stitcher | Overcast “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”  John Wanamaker Well, it doesn’t have to be that way.  In this episode, Manuel Gil del Real and David Gil

How to Increase Your Customer Retention – eCommerce Strategies

According to Shopify’s State of Commerce Report,  Seventy-three percent of North American shoppers buy from brands they’re familiar with or with which they’ve had some prior business interaction. This is especially important as we approached the Holiday Season.  The additional stress of shopping for so many friends

A Preview of MGR’s New “eCommerce Edge Podcast,” Stripe’s New Valuation, and Facebook Comes to Your Living Room | MGR Unplugged

 Listen now on your favorite podcast platform: Apple Podcasts | Spotify | Google Play | Stitcher | Overcast In this episode, Manuel Gil del Real is joined by David Gil to talk about MGR’s latest podcast for all things eCommerce.  We also talk about Stripe’s new record valuation after the latest investment round.  Apple’s

CCPA Will Be Bigger Than GDPR – What You Need to Know

GDPR sent shock-waves through Europe in 2018, but many US companies were able to get by without much trouble. But now, the state of California has passed a new bill titled the California Consumer Privacy Act (CCPA), which is set to go into effect on January 1,

Video Marketing Statistics – 2019

It seems like no matter how much the Internet grows in so many directions, video content still dominates on all channels and platforms.  And I’m not just talking about the traditional streaming video wars between Netflix, Amazon, Apple, Disney, Hulu, etc.  This is purely video for the