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Travel Insights: The Twists and Turns of Booking Your Next Trip

How people plan a trip from beginning to end A few days ago, I wrote an article about the new and improved version of  Google Travel – How Planning Your Next Trip is Now Easier Than Ever.  The new platform adds new features such us helping travelers

MGR eCommerce Edge Weekly | February 18, 2020

MGR eCommerce Edge Weekly | February 18, 2020 Top News This Week   VC Money is Leaving DTC, and It’s Probably Good for Both Sides In 2018 alone DTC companies raised over $1 Billion from VCs. We likely won’t see fundraising numbers like that again for consumer

YouTube Analytics – The Proof Is In The Data

If you decide to allocate a portion of your digital marketing budget to YouTube advertising, the next logical step is understanding YouTube’s own Analytics console.  By the way, if you’re interested in learning about YouTube’s most recent ad formats (as of January 2020) you may want to

MGR eCommerce Edge Weekly | February 11, 2020

MGR eCommerce Edge Weekly | February 11, 2020 Top News This Week   DTC Darling, Brandless, is Shutting Down: This is Why Strategy Matters In 2018, Brandless raised $240 Million in an attempt to create a minimalistic and affordable brand that sells everything from snacks to home

All You Need to Know About YouTube Video Ads

It is no secret for online marketers that all major advertising platforms, from Facebook and Instagram to Google and YouTube, Amazon, etc. are constantly updating their ads formats, features, targeting and placement options and rates to engage the maximum number of visitors. In this article I will

MGR eCommerce Edge Weekly | February 4, 2020

MGR eCommerce Edge Weekly | February 4, 2020 Top News This Week   Macro View: As We Enter the Next Decade, Where is Commerce Going? Change in commerce is nothing new, eCommerce just happens to be the fastest growing shift right now. But, despite its rapid growth,

MGR eCommerce Edge Weekly | January 28, 2020

MGR eCommerce Edge Weekly | January 28, 2020 Top News This Week   Trade Deals and Pandemics: Latest on How China Will Impact Your Business There are two major developments over the last two weeks in China, a new trade deal with the US, and the outbreak

MGR eCommerce Edge Weekly | January 22, 2020

MGR eCommerce Edge Weekly | January 23, 2020 Top News This Week   How Facebook Plans to Compete with Shopify and Amazon The next frontier for consumer brands is Social Commerce, and Facebook wants a piece. Facebook would love nothing more than to further increase their position

Google Travel – How Planning Your Next Trip is Now Easier Than Ever

Leave it up to Google to re-invent the world of travel on more time.  Just as most of us were recovering from all the New Year’s parties and celebrations, Google has also joined the party by launching their new and improved Google Travel platform. To add some

MGR eCommerce Edge Weekly | January 8, 2020

MGR eCommerce Edge Weekly | January 8, 2020 Top News This Week New Year, New Newsletter, Even More Great Insights We are modifying the “Amazon Weekly” newsletter to now cover all of eCommerce and changing the name to “eCommerce Edge” instead. We will still cover plenty of