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MGR eCommerce Edge Weekly | March 17, 2020

MGR eCommerce Edge Weekly | March 17, 2020 Top News This Week The Only Story That Matters Right Now is COVID-19, We’ll Be Covering it From the eComm Angle. Amazon suspends all shipments to FBA warehouses for non-essential items. Amazon is currently overwhelmed with orders and cannot

5 Secrets Entrepreneurs Should Know About Google

If you are an entrepreneur, then you have probably read many articles recommending that you do X, and then your digital marketing will perform better. While many of those articles are filled with great advice, there are some secrets that you need to know about the way

MGR eCommerce Edge Weekly | March 10, 2020

MGR eCommerce Edge Weekly | March 10, 2020 Top News This Week As Data Privacy Gets Stricter, Loyalty Programs Become Much More Valuable Airlines and restaurants aren’t the only ones who should utilize loyalty programs, eComm brands can too. Loyalty programs are possibly the most underutilized tool

How Instagram Can Grow Your Restaurant Business

Are you planning on opening or managing a new restaurant? If so, I’m sure you’ve heard the alarming statistic that 95% of restaurants fail within the first year.  However, the truth is not as bad as the rumors.  According to Forbes, the real number is closer to

MGR eCommerce Edge Weekly | March 3, 2020

MGR eCommerce Edge Weekly | March 3, 2020 Top News This Week Food & Beauty Converge: The Necessary Ingredients for Success (Literally) A new report from the consumer product investment fund, Circle Up, discusses the hottest trends that are occurring across both food and beauty. Consumer interest

Is Your Marketing In Tune with Today’s World?

For marketing professionals, the rapid change of today’s marketing options can be quite challenging. The success of their business depends primarily, on how they can convince the rest of the “always busy” people of the world to take a short break to learn, read, listen or take

MGR eCommerce Edge Weekly | February 25, 2020

MGR eCommerce Edge Weekly | February 25, 2020 Top News This Week The Coronavirus is Getting Much Worse, Get Ready A month ago I wrote that everyone in eComm needed to be very aware of the Coronavirus (now known as COVID19), and to keep an incredibly watchful

Travel Insights: The Twists and Turns of Booking Your Next Trip

How people plan a trip from beginning to end A few days ago, I wrote an article about the new and improved version of  Google Travel – How Planning Your Next Trip is Now Easier Than Ever.  The new platform adds new features such us helping travelers

MGR eCommerce Edge Weekly | February 18, 2020

MGR eCommerce Edge Weekly | February 18, 2020 Top News This Week   VC Money is Leaving DTC, and It’s Probably Good for Both Sides In 2018 alone DTC companies raised over $1 Billion from VCs. We likely won’t see fundraising numbers like that again for consumer

YouTube Analytics – The Proof Is In The Data

If you decide to allocate a portion of your digital marketing budget to YouTube advertising, the next logical step is understanding YouTube’s own Analytics console.  By the way, if you’re interested in learning about YouTube’s most recent ad formats (as of January 2020) you may want to