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MGR eCommerce Edge Weekly | October 14, 2020

MGR eCommerce Edge Weekly | October 9, 2020 Top News This Week Succeeding Without Heavy Discounts this Holiday Season So many brands rely on Black Friday weekend and the holiday season to bring in a huge chunk of their annual revenue. They entice buying in this period

MGR eCommerce Edge Weekly | October 9, 2020

MGR eCommerce Edge Weekly | October 9, 2020 Top News This Week Gen Z Spending at All Time Low as Physical Economy is Still Hurting Gen Z, who are people currently aged 24 and under, have cut back their spending incomes get hit hard. In the 16-24

MGR eCommerce Edge Weekly | October 2, 2020

MGR eCommerce Edge Weekly | October 2, 2020 Top News This Week What Will Black Friday 2020 Look Like? This year will be the most unpredictable Black Friday we have ever seen. With many retail stores closed or with limited foot traffic due to social distancing, who

MGR eCommerce Edge Weekly | September 23, 2020

MGR eCommerce Edge Weekly | September 23, 2020 Top News This Week Big New Updates to Facebook Advertising There were three new updates that were released this week for Facebook Ads manager that every digital marketer needs to know. First, the 20% text rule is over. Yes,

MGR eCommerce Edge Weekly | September 16, 2020

MGR eCommerce Edge Weekly | September 16, 2020 Top News This Week Amazon Launches into Luxury, but Who’s Buying? Earlier this year luxury giant LVMH, owners of brands like Louis Vuitton, Christian Dior, Givenchy, and many others, said they would never list their products on Amazon. This

MGR eCommerce Edge Weekly | September 9, 2020

MGR eCommerce Edge Weekly | September 9, 2020 Top News This Week Supply Chain Management is Quickly Becoming the Biggest eComm Challenge With such a massive amount of retail sales now being shifted online it has caused nearly every brand to rethink their supply chain strategy. Ownership

MGR eCommerce Edge Weekly | September 2, 2020

MGR eCommerce Edge Weekly | September 2, 2020 Top News This Week DTC Acquisitions are Heating Up as Older Brands Chase Growth This week two eCommerce brands were acquired for 9-figure prices. The first being Care/of, a vitamin and supplements company, that was acquired by Bayer for

MGR eCommerce Edge Weekly | August 26, 2020

MGR eCommerce Edge Weekly | August 26, 2020 Top News This Week Apple’s New Update Will Hurt Digital Marketing Apple is launching iOS 14 in September, and with it a new feature that asks users if they want to block cross-web tracking from an app. Cross-site tracking

MGR eCommerce Edge Weekly | August 19, 2020

MGR eCommerce Edge Weekly | August 19, 2020 Top News This Week Is Lowering Prices During the Pandemic a Good Idea? Maybe Not As brands scramble to adjust to ever turbulent times, it seems one of the first levers that often gets pulled when looking for a

MGR eCommerce Edge Weekly | August 12, 2020

MGR eCommerce Edge Weekly | August 12, 2020 Top News This Week The USPS is in Trouble, Leaving eComm Companies in Limbo The U.S. Postal Service is a vital part of the current eCommerce industry. In 2019 eCommerce accounted for nearly 30% of the USPS’s revenue, and