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California Consumer Privacy Act – What You Need to Know

Last year, California passed a landmark privacy law that gives consumers more control over their data. The California Consumer Privacy Act (CCPA), enacted in 2018, creates new consumer rights relating to the access to, deletion of, and sharing of personal information that is collected by businesses. On October 10,

MGR – Amazon Weekly News – December 17, 2019

MGR Amazon Weekly Update | December 17, 2019 Top News This Week   3 eCommerce Guides for 2020 This will be the final newsletter we send this year, we will be back in January with even more insights for you to kill it in 2020. So to

Seven Strategies All Hoteliers Must Use to Grow Direct Bookings

In today’s competitive environment the fight between Online Travel Agencies (OTAs), Metasearch engines, Global Distribution channels and Brand.com websites to capture guests bookings is as fierce as it’s ever been.  It is clear that for hoteliers, driving bookings through their own website is the preferred path to

MGR – Amazon Weekly News – December 3, 2019

MGR Amazon Weekly Update | December 3, 2019 Top News This Week   Apple Pay Has Passed PayPal in eCommerce Checkout Volume, So if You’re Not Using it, You’re Missing Out Apple CEO, Tim Cook, reported that in Q3 Apple Pay processed more than 3 billion transactions

The Algebra of eCommerce Marketing – Your Success Formula

I know, the title may sound intimidating, especially if you hated math class at school, but I will make it very simple.  When it comes to eCommerce, the most important formula that you need to keep in mind is the following: Visitors X Conversion Rate X Customer

MGR – Amazon Weekly News – November 26, 2019

MGR Amazon Weekly Update | November 26, 2019 Top News This Week Amazon Sellers Can Now Request a Review Manually From Customers Amazon rolled out this new feature relatively quietly, never making an official announcement. Our team noticed it when managing customer accounts and saw that many

How to Get the Most Out of Your Facebook Ads Campaign – Part 2

How the Facebook Ads Delivery System Works As many of you in the digital marketing world already know, the Facebook ads delivery system uses machine learning to optimize for your results.  Basically, each time a campaign ad is served or displayed, the delivery system learns more about

MGR – Amazon Weekly News – November 19, 2019

MGR Amazon Weekly Update | November 19, 2019 Top News This Week Harvard Conducted a Thorough Study of Why Some Listings Sell Better Than Others, Here’s What They Found The whole report is worth a read, but here’s our quick summary and thoughts. They found that the

How to Get the Most Out of Your Facebook Ads Campaign – Part 1

How the Facebook Auction Works Just like Google Ads, Facebook also uses an auction system to determine the best ad to show to a person at a given point in time. Billions of auctions take place everyday across the Facebook family of apps. The goal is for

MGR – Amazon Weekly News – November 12, 2019

MGR Amazon Weekly Update | November 12, 2019 Top News This Week China’s “Black Friday” Was Yesterday, Alibaba Did Over $38 Billion in Sales Yesterday was Single’s Day in China, the equivalent to Black Friday in the US. For reference, last year’s US Black Friday and Cyber