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Amazon Selling Tactics – Answers to the Most Frequently Asked Questions – MGR Unplugged Podcast

Join Manuel and David as they dissect the true strategies to succeed a reseller in the Amazon marketplace. We answer actual questions from our most successful clients. Listen now on your favorite podcast platform: Apple Podcasts | Spotify | Google Play | Stitcher | Overcast In this episode: Q: What is Fulfillment by Amazon (FBA)?

YouTube Analytics – The Proof Is In The Data

If you decide to allocate a portion of your digital marketing budget to YouTube advertising, the next logical step is understanding YouTube’s own Analytics console.  By the way, if you’re interested in learning about YouTube’s most recent ad formats (as of January 2020) you may want to

A DTC Darling Dies, The Truth About Coronavirus, YouTube Makes Big Bucks – MGR Unplugged Podcast

Join Manuel Gil del Real and David Gil as they cover some of the major news and eComm headlines of the past week. Including a quick Oscars wrap-up, Coronavirus conflicting reports and the latest DTC victim of its own fate. Listen now on your favorite podcast platform:

All You Need to Know About YouTube Video Ads

It is no secret for online marketers that all major advertising platforms, from Facebook and Instagram to Google and YouTube, Amazon, etc. are constantly updating their ads formats, features, targeting and placement options and rates to engage the maximum number of visitors. In this article I will

Super Bowl LIV Ads Review – What Made Us Laugh, Sad, and Everything in Between – MGR Unplugged Podcast

Join Manuel and David as we go over this year’s Super Bowl ads.  The ones we loved, the ones that made us laugh, and the ones that simply, didn’t impress us at all. Listen now on your favorite podcast platform: Apple Podcasts | Spotify | Google Play | Stitcher | Overcast For a quick list

California Consumer Privacy Act – What You Need to Know

Last year, California passed a landmark privacy law that gives consumers more control over their data. The California Consumer Privacy Act (CCPA), enacted in 2018, creates new consumer rights relating to the access to, deletion of, and sharing of personal information that is collected by businesses. On October 10,

Mistakes to Avoid When Driving External Traffic To Amazon Listings

Last week, I wrote about Five Ways to Drive External Traffic to Your Amazon Listings.  However, as useful as each of those techniques is, you need to be sure that you execute them properly to avoid unwanted consequences. The most common mistake that we see sellers make

Five Ways to Drive External Traffic To Amazon Listings

How to Increase Page Views & Sales If you’re an Amazon Seller, you’re very likely already allocating some of your marketing budget to advertise and promote your products within Amazon’s own platform via sponsored ads or any other option.  However, there are other ways to increase awareness,

The Algebra of eCommerce Marketing – Your Success Formula

I know, the title may sound intimidating, especially if you hated math class at school, but I will make it very simple.  When it comes to eCommerce, the most important formula that you need to keep in mind is the following: Visitors X Conversion Rate X Customer

Your Digital Marketing Advertising Checklist

If you’re relatively new to digital marketing or simply would like to have a single source of information to follow while you create your first advertising campaign, the list below is just for you.  Follow these basic steps and you’ll be be ready to develop new campaigns