SEO & SEM Updates Archive

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Marketing Tools You Should Definitely Be Using

Training your marketing team and giving them the resources to succeed is essential for your business’s audience to grow. Not only is modern technology structured to help companies expand their clientele, but effective programs give you pointers on whether your campaign is working or not. Here are

The Apple iOS Update that Facebook Hates & Third Party Cookies Going Away

The Apple iOS Update that Facebook Hates On Monday (April 26) Apple released its iOS 14.5 big new update for iPhones.  But unlike any other updates, this one will prove to be one of the most critical ones for the digital marketing world. I’m referring to Apple’s

How to Maximize Your Facebook Advertising ROAS

How the Facebook Auction Works Just like Google Ads, Facebook also uses an auction system to determine the best ad to show to a person at a given point in time. Billions of auctions take place everyday across the Facebook family of apps, which means the cost of

How to Understand Your Online Store Analytics Data

With just about all physical retail stores temporarily closed due to the COVID-19 pandemic, a lot of our clients are turning their focus to eCommerce.  With this shift taking place, we’ve also received a lot of questions and comments regarding not just how to optimize their sales,

Unusual Hotel Offers for A Coronavirus Season

We’re now in the middle of a Coronavirus season, which hopefully, will never return to our calendars for the rest of our lifetimes. As countries around the world are imposing stricter restrictions for foreign visitors to curb imported Coronavirus infections, some hotels are discovering new opportunities to

5 Secrets Entrepreneurs Should Know About Google

If you are an entrepreneur, then you have probably read many articles recommending that you do X, and then your digital marketing will perform better. While many of those articles are filled with great advice, there are some secrets that you need to know about the way

Understanding Amazon Attribution

With the new Amazon Attribution (Beta), sellers that are running campaigns outside of Amazon (Facebook, Instagram, Google Ads, etc.) can now track the performance of those campaigns in conjunction with their existing Amazon Advertising campaigns. Up until now, if you were running Facebook ads or Google ads

Seven Strategies All Hoteliers Must Use to Grow Direct Bookings

In today’s competitive environment the fight between Online Travel Agencies (OTAs), Metasearch engines, Global Distribution channels and Brand.com websites to capture guests bookings is as fierce as it’s ever been.  It is clear that for hoteliers, driving bookings through their own website is the preferred path to

How to Get the Most Out of Your Facebook Ads Campaign – Part 2

How the Facebook Ads Delivery System Works As many of you in the digital marketing world already know, the Facebook ads delivery system uses machine learning to optimize for your results.  Basically, each time a campaign ad is served or displayed, the delivery system learns more about

How to Get the Most Out of Your Facebook Ads Campaign – Part 1

How the Facebook Auction Works Just like Google Ads, Facebook also uses an auction system to determine the best ad to show to a person at a given point in time. Billions of auctions take place everyday across the Facebook family of apps. The goal is for