Training your marketing team and giving them the resources to succeed is essential for your business’s audience to grow. Not only is modern technology structured to help companies expand their clientele, but effective programs give you pointers on whether your campaign is working or not. Here are a few tools you should certainly consider using.
Google Analytics
One great way you can get ahead of your marketing campaigns is by utilizing Google Analytics. This program is a great resource for analyzing the success of your company’s keywords, your brand’s visibility, and the efficacy of your advertisements. Effective keywords will put your company at the top of the search results.
Google Analytics measures the amount of time people spend on your website and whether that person purchased something. You can use this information to decide what you can do to further persuade new and returning customers to invest in your product. Google Analytics is also incredibly intuitive and can be learned relatively quickly.
Customer Data
On top of the data you receive from Google Analytics, you can also review information regarding the people who have already purchased your products. This information is helpful because it gives you a firmer understanding of your target demographic. A well-made ad with no sense of purpose or direction becomes completely useless if it’s not speaking to the right person.
You can also use data to understand what content your fans like. A direct way to do this is through neuromarketing. Neuromarketing can give you insights into what your customers actually think about your products and advertisements. It is a type of data collection that uses actual measurements to determine what works.
MailChimp
No platform can get your business’s voice out there faster than MailChimp. This program enables you to send out emails to all of your followers. Your emails could be anything ranging from news about the company to coupons for a new deal your business is offering.
MailChimp especially works if you have a persistent schedule. Your customers will come to expect your emails and check to see if something is relevant to them. While the vast majority of the people will click for a second and leave, the rest will be more enthralled with your company and be more open to future products.
If you aren’t using these three products to your advantage, you are missing out. Not only can you maximize your company’s engagement by implementing them into your company, but you can build a more dedicated audience over time.
Read this next: How to Understand Your Online Store Analytics Data
As always, if you need any assistance with your branding and digital marketing, our MGR Team will be happy to chat with you one-on-one. Use this link to contact us and set up your free consultation.
Thank you for reading. Until next time, this is Manuel Gil del Real (MGR)
