SEO & SEM Updates Archive

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Is Your Advertising Budget Working? Understanding eCommerce Campaign Data | MGR Unplugged

Listen now on your favorite podcast platform: Apple Podcasts | Spotify | Google Play | Stitcher | Overcast “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”  John Wanamaker Well, it doesn’t have to be that way.  In this episode, Manuel Gil del Real and David Gil

How to Increase Your Average Order Value – eCommerce Strategies

For eCommerce store owners and marketing agencies, the end of the summer means nothing more than a reminder to start planning about the Holiday Season right away if you want to stay ahead of the game.  What used to be Thanksgiving, Black Friday and Christmas shopping, has

Metasearch Rate Parity – Best Practices for Hotels

Keeping tabs on rate parity across all distribution partners poses an arduous task for any hotel and the reality is contracts with third party vendors often leaves them with wriggle room to out-compete a hotel on the initial price offered on meta. For hotels affiliated with a

MGR – Amazon Weekly News – August 19, 2019

MGR Amazon Weekly Update | August 19, 2019 Top News This Week Amazon Wants to Control Seller’s Pricing Amazon is introducing ‘Sold by Amazon’ for 3rd party sellers, previously only available to vendors. Amazon wants sellers to allow them to dictate the pricing on products in exchange

What You Need to Know to Start Selling on Amazon

This article is meant to be a quick reference guide for new or existing Amazon Sellers that want to ensure that their store is in compliance with Amazon’s latest terms and conditions.  It provides you with additional information that is key to selling successfully on Amazon. Amazon

MGR – Amazon Weekly News – August 5, 2019

MGR Amazon Weekly Update | August 5, 2019 Top News This Week Amazon Has Made Multiple Changes to its ‘Business Solutions Agreement’ That Will Go Into Effect on August 16th Amazon is making changes to 8 different sections of the agreement that all sellers sign off on

Hospitality Marketing. Customer Retention and Loyalty Through Metasearch

If you’re a regular reader of this blog, you know that I’ve mentioned a few times in the past the key role and increasing growth of Metasearch results when it comes to visitors search for their next hotel stay.  Top hotel brands already allocate a significant portion of their

Four Advertising Updates from Google that You May Have Missed

The following article is based on information and content originally created by WordStream. In case you missed it, earlier this year, Google made a number of significant announcements during their Google Marketing Live 2019 Conference.  Let’s take a look at four new updates that will affect current

How to Get Started with Google Hotel Ads

A couple of weeks ago, I wrote about Google launching a full destination search site for hotel listings that will seriously compete with OTAs offerings and hoteliers own digital marketing campaigns. With a massive user base and market share, Google has played a significant role in the

Google Strikes Again – Travel Search Redefined

In a move that most marketing professionals in the travel industry already knew was coming… Google has now launched a full destination search site for hotel listings that will seriously compete with OTAs offerings and hoteliers own digital marketing campaigns. The article titled “There’s still time to