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Understanding Amazon Attribution

With the new Amazon Attribution (Beta), sellers that are running campaigns outside of Amazon (Facebook, Instagram, Google Ads, etc.) can now track the performance of those campaigns in conjunction with their existing Amazon Advertising campaigns. Up until now, if you were running Facebook ads or Google ads

Seven Strategies All Hoteliers Must Use to Grow Direct Bookings

In today’s competitive environment the fight between Online Travel Agencies (OTAs), Metasearch engines, Global Distribution channels and websites to capture guests bookings is as fierce as it’s ever been.  It is clear that for hoteliers, driving bookings through their own website is the preferred path to

How to Get the Most Out of Your Facebook Ads Campaign – Part 2

How the Facebook Ads Delivery System Works As many of you in the digital marketing world already know, the Facebook ads delivery system uses machine learning to optimize for your results.  Basically, each time a campaign ad is served or displayed, the delivery system learns more about

How to Get the Most Out of Your Facebook Ads Campaign – Part 1

How the Facebook Auction Works Just like Google Ads, Facebook also uses an auction system to determine the best ad to show to a person at a given point in time. Billions of auctions take place everyday across the Facebook family of apps. The goal is for

PPC Study – 2019 Google Ads Industry Benchmarks – Search & Display Ads

The following article is based on a case study completed by Wordstream, a company that develops Search Marketing Software for PPC advertisers.  MGR utilizes WordStream tools synced-up with Google Ads and Bing on a regular basis to optimize our clients PPC campaigns. I strongly recommend that you

Reducing Cart Abandonment Through One Page Checkout

If you follow this blog, you already know how emphatic I am about eliminating friction with any type of transaction with your clients.  And I’m not talking about verbal friction, but rather, creating a frictionless environment to get them from point A to point B as easy

MGR – Amazon Weekly News – October 7, 2019

MGR Amazon Weekly Update | October 7, 2019 Top News This Week Amazon Wants Sellers to Pay $5,000/mo for Access to a Dedicated Account Service Rep This option has existed for a while, but has been limited to only very select sellers. Now, Amazon is trying to

Is Your Advertising Budget Working? Understanding eCommerce Campaign Data | MGR Unplugged

Listen now on your favorite podcast platform: Apple Podcasts | Spotify | Google Play | Stitcher | Overcast “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”  John Wanamaker Well, it doesn’t have to be that way.  In this episode, Manuel Gil del Real and David Gil

How to Increase Your Average Order Value – eCommerce Strategies

For eCommerce store owners and marketing agencies, the end of the summer means nothing more than a reminder to start planning about the Holiday Season right away if you want to stay ahead of the game.  What used to be Thanksgiving, Black Friday and Christmas shopping, has

Metasearch Rate Parity – Best Practices for Hotels

Keeping tabs on rate parity across all distribution partners poses an arduous task for any hotel and the reality is contracts with third party vendors often leaves them with wriggle room to out-compete a hotel on the initial price offered on meta. For hotels affiliated with a