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How to Maximize Your Facebook Advertising ROAS

How the Facebook Auction Works Just like Google Ads, Facebook also uses an auction system to determine the best ad to show to a person at a given point in time. Billions of auctions take place everyday across the Facebook family of apps, which means the cost of

What Marketing Methods Have the Biggest Influence on Customers?

Marketing is an essential part of every business, but you don’t want to blow your whole budget on things you don’t need. Figuring out what kinds of marketing are most effective can help you to spend your marketing budget wisely and to avoid spending money on marketing

Adding Alexa for Hospitality to Your Hotel Guest Experience

The Multiple Applications of Amazon’s Alexa for Hospitality It is no surprise that Amazon’s dominant position in the U.S. smart speaker market will continue through this year with rivals like Google and Apple only making slight dents in Amazon Echo market share, according to a report published

How to Revive A Marketing Strategy That’s Lagging Behind

Marketing is an essential part of a business because it’s your tool to reach out to people and advertise your business. However, it’s important to have a good marketing strategy to drum up business. If you feel that your strategy is lagging, now is the time to

How Your Business Can Keep Up with Customer Expectations

Want more customers? Of course you do! Being a business owner is all about managing customer expectations so they truly enjoy your product. But with the world changing because of COVID-19 and the convenience of digital platforms, it is harder to keep up with the ever changing

What Exactly Is The New Facebook Shops and How You Can Benefit From It

The New Facebook Shops:  How to Create Customizable Storefronts on Facebook and Instagram As David and I talked about during our MGR Unplugged Podcast a couple of weeks ago, one of the highlights of this year’s Shopify (Re)Unite was the launch of Facebook Shops.  This is a

What Businesses Need to Know About Voice Technology

Voice technology has become a norm of doing simple things such as asking Google to make a phone call or search something on the web. With the ever-evolving world, voice technology is soon going to enable you to schedule your client meeting and manage your daily calendar.

More Reviews Can Result in Serious Benefits for Your Small Business

Running a small business can be difficult.  Just as you start to generate sales through your website, algorithms change, and it can seem like you’re back to square one. However, by establishing a reliable way for your customers to review you or your products, you can reap

How Instagram Can Grow Your Restaurant Business

Are you planning on opening or managing a new restaurant? If so, I’m sure you’ve heard the alarming statistic that 95% of restaurants fail within the first year.  However, the truth is not as bad as the rumors.  According to Forbes, the real number is closer to

Is Your Marketing In Tune with Today’s World?

For marketing professionals, the rapid change of today’s marketing options can be quite challenging. The success of their business depends primarily, on how they can convince the rest of the “always busy” people of the world to take a short break to learn, read, listen or take