Internet Marketing Archive
Balancing SEO and User Experience in Your Web Page Design
When people say that balancing SEO and User Experience is an impossibility, remind them that search engines are so much more intelligent and sophisticated now than they used to be when this belief was first spouted. These days, it is definitely possible for your website to have
Is Podcasting for You? A Quick Look at the Advantages of Podcasting
Last week I wrote about how to increase your authoritative ranking by publishing your own book on kindle. This week I want to focus on another great tool to become an authority in your field. Podcasting. Do you know what a podcast is? It’s an audio file
Promote Your Content Through a Digital WebBook
If you’re a content creator, maybe a frequent blog author, website content writer or a copywriter, sooner or later, you’ll realize that you would like to compile all of your written content into a single digital document that will be easy to access and distribute. The common
How AdWords Re-Targeting Works
Some business owners have the mistaken notion that the goal of online marketing is to simply drive traffic to a website. While increased traffic to a website is certainly a goal worth pursuing, at the end of the day, your ultimate goal should be to sell. While
5 Smart and Effective Facebook and Twitter Posting Techniques
Practically everybody these days is maintaining a social media account to stay updated on the lives of the people they care about, as well as organizations they support. Social media is so powerful and useful that studies reveal most folks spend as much as a total of
Increase Your Revenues with Your Own Amazon Online Store
Online selling offers several advantages, attracting numerous enterprising individuals to join the fray. For one, overhead expenses are considerably fewer, which means that you can pass your savings on to your customers. The absence of a physical store can also work in your favor as you get
Content Marketing Techniques That Help Create an Authoritative Website
If you want to drive quality traffic to your business website, the key is not to merely rely on traditional SEO practices. You may have heard that content is king, and yes — that still holds true today. But more than just providing content that merely informs
Optimizing Videos for SEO – 5 Tactics You Should Implement
When it comes to online marketing, SEO or search engine optimization remains king. Even though the dynamics of SEO have changed greatly through the years (especially with Google regularly releasing updates that the SEO community has to adapt to), it remains the most powerful strategy for businesses
What Google’s New Mobile Search Algorithm Means for Your Website
Here’s yet another proof that mobile usage patterns are taking over the Web: Google will now favor mobile-friendly sites with its search algorithm. And if your website still looks insanely wrong on any mobile device — from smartphones to tablets — you’re in for a rude search
Social Media Is Not Free But It’s Not as Expensive as You Think
Social Media is a Marketing tool and Marketing costs money. Social channels act as Advertising tools, and Advertising costs money. And on top of this, Social Media is all about popularity and popularity has a price. A few years ago when social channels started experiencing growth and