SEO Archive

Last month, Google announced  the release of a major change to its AdWords Ad Rank algorithm.  This is Google’s proprietary algorithm that determines the order/placement of the paid search ads on each Search Engine Results Page (SERP) as well as how much advertisers pay in the ad

As some of you may know, Google quietly released a new algorithm update just a few weeks ago.  The release was in fact quite swift and quiet, yet most search engine experts seem to agree that “Hummingbird” as the new release has been called, is the biggest

The rumor was circulating around for a while and it is now officially here.  Google has added a new “Image Extension” to the array of Ad Extensions that you can add to your AdWords campaign ads. Google’s official post with this announcement indicates that this new feature

This is an article that is long overdue but I’ve just now been able to sit down to write about it.  A few weeks ago, I posted a different article about the importance of using Video Marketing to promote your products and services.  Today I’m going to

Last month, Facebook once again swiftly introduced a new feature that had been highly speculated for quite some time. So much so, that even Google and its investors were a bit nervous about it… and rightfully so. Welcome to Facebook’s Graph Search! Facebook’s new Graph Search is

Google recently announced improvements to AdWords called enhanced campaigns. Today’s consumers are constantly connected and using many different devices, so we’ve developed enhanced campaigns to help you reach them more easily and effectively. From Google’s Announcement:  About enhanced campaigns Today, people are constantly connected and searching from

If you’re remotely interested in Search Engine Optimization (SEO) by now you’ve probably heard a number of times over the past few months the terms “Panda” and “Penguin.”  Indeed, Google pretty much turned the SEO world upside down last April with the first Penguin update and the various