Google recently announced improvements to AdWords called enhanced campaigns. Today’s consumers are constantly connected and using many different devices, so we’ve developed enhanced campaigns to help you reach them more easily and effectively.
From Google’s Announcement:
About enhanced campaigns
Today, people are constantly connected and searching from all kinds of devices. Enhanced campaigns let you more easily adjust your ads and bids depending on your customers’ location, device and time of day—all within a single campaign. This means better ads for your customers and better results for you. Learn moreImportant changes Along with the useful new features, there are some important changes to be aware of with enhanced campaigns.
Mobile bidding control. Currently, with your campaigns that run ads across both desktop and mobile devices, your mobile bids are adjusted automatically. With an enhanced campaign, you can choose a mobile bid adjustment yourself. This gives you more control over your ad position, clicks and cost on mobile devices. Depending on your business, it might make sense to bid lower, the same or higher for mobile clicks than desktop clicks. Learn more
Targeting options. Enhanced campaigns with search ads will no longer support targeting by devices or wireless carriers. Campaigns running only display ads will continue to support targeting specific device models and wireless carriers. Learn more
Call extensions. Call extensions have made it easy for customers to tap your ad and call your business from a smartphone. With an enhanced campaign, now you’ll also be able to show your business phone number with ads on computers and tablets. And there’s no per-call fee for manually dialed calls from these devices. Learn more
Upgrading to enhanced campaigns
If you currently manage AdWords campaigns for your company or for other clients, you won’t need to do anything to upgrade to enhance campaigns. Enhanced campaigns will roll out to advertisers as an option over the next few weeks, and Google plans to upgrade all campaigns in mid-2013.
Until next time, this is Manuel Gil del Real (MGR)