SEO Archive
Google Search Algorithms Are Constantly Changing
It’s been just over 10 years since Google become a public company. No, this article is not investment advice about how much money you would have made if you had invested in Google ten years ago… (which would be a LOT). This article is just about Google,
Google’s New Quality Rating Guide Revealed – Tips to Improve Your On Site SEO
According to a new document that has been circulating around SEO blogs over the past couple of weeks, Google has completely rewritten the Quality Ratings Guideline. This document is the main resource that Google’s team of quality raters use to apply a rating to visited websites for
How to Setup Page Redirects with WordPress
With the rapid growth of WordPress websites and blogs, you will find yourself in need to set up a “Page Redirect” from time to time. In basic terms, a Page Redirect will allow you to forward an old page link (or permalink in WordPress terms) to a
What You Need to Know About Google’s Quality Score and Ad Rank
The topic of Google’s Ad Rank factors and specifically, how the Quality Score impacts the success of your Google AdWords campaign has been puzzling search engine marketers for quite some time now. Since Google updated the Ad Rank Algorithm at the end of 2013, there’s been quite
Google Releases a New Keyword Guide for Search Engine Marketers
Google has made public a new “Keywords to the Wise” document for AdWords advertisers. This updated guide to best Keywords practices includes practical tips and examples of how to optimize your AdWords campaigns. You can also skip this section and watch the video below. Matt Lawson, Director
Google Releases First Quarter 2014 Earnings Report
Google has released its earnings report for the first quarter of 2014. Revenue was up 19% from the same period last year, but it looks like it missed Wall Street analysts estimates and the stock is lower after the announcement. Revenues from Google’s sites (Google.com, YouTube.com, etc.)
SEO vs PPC – Which Option is Better?
One of the aspects of my life that I really enjoy is that I get to meet with a wide variety of business owners and marketing directors from all types of companies and industries. Although the subject of the meetings is frequently similar – discussions to maximize
How to Add Google Remarketing Code to Your Website
Here’s a quick tip for those of you that manage Google AdWords campaigns for your clients or for your own websites. Google’s AdWords console is an ever changing environment these days. It seems like each week, there’s something new, re-arranged, or moved to a different section. At
Is Guest Posting for SEO Dead?
Google’s head of webspam, Matt Cutts, has put out a new “Webmaster Help” video advising webmasters and web content writers against the common practice of submitting articles to online article directories. Google has documented several times that it doesn’t really support these types of websites. To clarify
Google Authorship Set-Up: Your Step-by-Step Guide
If you’re an active Internet Marketing person, or simply like to browse around Google’s search pages, you may have noticed that Google has been increasingly active lately in developing new algorithms and code to “personalize” search engine results. One of the most visible features is the so