Amazon Advertising – The Vendors Dilemma
A couple of weeks ago, I wrote about how Amazon is giving some of its vendors an ultimatum to either lower their prices so that Amazon can make a profit selling them or they can forget about Amazon promoting those products for them. I also mentioned that Read More >>
Google Strikes Again – Travel Search Redefined
In a move that most marketing professionals in the travel industry already knew was coming… Google has now launched a full destination search site for hotel listings that will seriously compete with OTAs offerings and hoteliers own digital marketing campaigns. The article titled “There’s still time to Read More >>
Amazon’s New Growth Strategy – Eliminating Ads for Unprofitable Products
In the past few months, Amazon has implemented a number of resolutions to improve its bottom line and show investors that growth and higher profits is their main priority. Among the most recent moves, Amazon announced the closure of its 87 pop-up stores and more recently, introduced “Amazon Day,” a Read More >>
How Google is Dominating Metasearch for Hotels
We have mentioned a few times in the past the key role and increasing growth of Metasearch results when it comes to visitors search for their next hotel stay. Top hotel brands already allocate a significant portion of their digital marketing travel to metasearch. However, independent properties Read More >>
3 Things That Modern Consumers Care About Most
What consumers want and expect from businesses gradually changes over time. Now that online technologies and devices have become widespread, the web is more integral in a person’s life. Customers want to feel connected with businesses. Today’s generations are also more ethically focused. Modern consumers have begun Read More >>
Your 3-Prong Strategy for Building Customer Trust
If customers do not trust your business, they will not support it by buying your services. That rule is as iron-clad as they come in the business world, and you need to carefully plan how you deal with customers. Here are three steps that you can take Read More >>
From New Listing to Sold – Using Facebook Ads for Real Estate
If you’re a real estate agent or an independent agency, you already know that in order to be successful, your required skills are no longer limited to just selling a property. In today’s ‘direct to consumer’ sales environment, your ability to market and generate leads through unique Read More >>
Your Updated Guide to Amazon Advertising
In case you’ve missed it, Amazon is slowly becoming a third major advertising platform following the steps of Google and Facebook. And again, following Google’s recent name update from Google AdWords to simply Google Ads and Facebook’s own Facebook Ads platform, Amazon’s ad platform has also been Read More >>
How to Market Your Restaurant – Advanced Targeting Techniques
Are you a restaurant owner or manager? What if I told you that you could have your restaurant full every day for just about $20/day? Would you be willing to spend that? If not, this article is not for you. But I’m sure $20/day is worth a Read More >>
Digital Ads Don’t Work, Or Do They?
If you were lead to believe that any of the most recent scandals regarding online privacy, rigged elections, invasion of privacy or fake news issues are hurting digital marketing and advertising, think again… Maybe, this is just another case of “there’s no such thing as bad publicity” Read More >>