The New Plastic Revolution
Plastic is one of the most used products, and also one of the most harmful. As it affects our environment and wildlife more and more, we are now starting to understand the harmful impact it is having. We are starting to see a “no plastic” movement growing Read More >>
The Zero Moment of Truth in The Digital Marketing Era – Part 2
A few weeks ago, I discussed Google’s description of the Zero Moment of Truth (ZMOT) as it was defined back in 2011. Today, I’m going to elaborate a bit further into how ZMOT applies to today’s online environment. When it comes to digital marketing, we’re talking primarily Read More >>
Why Essential Oils Are Essential For Health
You know that beautiful moment when you walk into a spa and the smell of lavender and heaven hit your sense of smell? You instantly feel ready to relax and check out for the next hour. You can thank essential oils for that divine smell, slowly enticing Read More >>
Digital Marketing Statistics for 2018
As we approach the third and fourth quarters of 2018, I thought it would be a good time to take a quick look at some of the most relevant digital marketing statistics for the past 12 months. If anything, it’s always a good reminder of where the Read More >>
Tiny Homes Big Savings
Have you ever heard of Maslow’s hierarchy of needs? In order of importance it goes physiological, safety, social, esteem, self-actualization, and self-transcendence. Most of us thankfully have all of our needs met in one way or another, but one thing that I have noticed is our need Read More >>
Revisiting The Zero Moment of Truth in The Digital Marketing Era
Up until around twenty years ago most of the advertising that we were exposed to was limited to print, radio, TV, and some PR. If you had a good client base, peer-to-peer advertising (word of mouth) was also very effective as still is. Today, the marketing and Read More >>
Move It Or Lose It
Have you ever heard the phrase “Movement is life, stagnation is death”? This phrase has stuck with me ever since I heard it, and I see how true that really is. All you have to do is look around you. Most people are overweight, not many Read More >>
Google AdWords to Become Google Ads
If you’re a search engine marketing professional who uses Google AdWords on a regular basis, I’m sure you’ve seen this pop up message show up at the top of your console several times: “Google AdWords will soon be Google Ads. The Help Center and new AdWords experience will Read More >>
The War On Water
How much do you actually know about the water that you are drinking? How safe is it, where does it come from, who regulates it? These are things we don’t usually think about. We just assume it’s safe because we are told it is. Over the past couple Read More >>
Why Branding Campaigns Are Crucial for Your AdWords Strategy
As a digital marketing agency, one of our goals is to consistently look for ways to reduce our clients’ customer acquisition costs. Everybody understands that the lower your CPA, the wider your profit margin will be. But you can’t work on CPA strategies without having enough history Read More >>