MGR News & Tips Archive

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MGR – Amazon Weekly News – December 17, 2019

MGR Amazon Weekly Update | December 17, 2019 Top News This Week   3 eCommerce Guides for 2020 This will be the final newsletter we send this year, we will be back in January with even more insights for you to kill it in 2020. So to

Seven Strategies All Hoteliers Must Use to Grow Direct Bookings

In today’s competitive environment the fight between Online Travel Agencies (OTAs), Metasearch engines, Global Distribution channels and Brand.com websites to capture guests bookings is as fierce as it’s ever been.  It is clear that for hoteliers, driving bookings through their own website is the preferred path to

Year in Review: We Recap Our Top Movies, Books and More! | MGR Unplugged

Listen now on your favorite podcast platform: Apple Podcasts | Spotify | Google Play | Stitcher | Overcast Join Manuel and David as we recap our year for everything non-working related, including our top movies, book recommendations and our plans for 2020. Oh, by the way!  We’re now on video too so head over to

Mistakes to Avoid When Driving External Traffic To Amazon Listings

Last week, I wrote about Five Ways to Drive External Traffic to Your Amazon Listings.  However, as useful as each of those techniques is, you need to be sure that you execute them properly to avoid unwanted consequences. The most common mistake that we see sellers make

Black Friday – Cyber Monday and the Weeks Ahead – Who Got it Right? | MGR Unplugged

Listen now on your favorite podcast platform: Apple Podcasts | Spotify | Google Play | Stitcher | Overcast What have we learned from this year’s Black Friday and Cyber Monday shopping season?  Join Manuel Gil del Real and David Gil as they dissect the numbers, who got it right and who got it wrong, and

Five Ways to Drive External Traffic To Amazon Listings

How to Increase Page Views & Sales If you’re an Amazon Seller, you’re very likely already allocating some of your marketing budget to advertise and promote your products within Amazon’s own platform via sponsored ads or any other option.  However, there are other ways to increase awareness,

MGR – Amazon Weekly News – December 3, 2019

MGR Amazon Weekly Update | December 3, 2019 Top News This Week   Apple Pay Has Passed PayPal in eCommerce Checkout Volume, So if You’re Not Using it, You’re Missing Out Apple CEO, Tim Cook, reported that in Q3 Apple Pay processed more than 3 billion transactions

The Algebra of eCommerce Marketing – Your Success Formula

I know, the title may sound intimidating, especially if you hated math class at school, but I will make it very simple.  When it comes to eCommerce, the most important formula that you need to keep in mind is the following: Visitors X Conversion Rate X Customer

MGR – Amazon Weekly News – November 26, 2019

MGR Amazon Weekly Update | November 26, 2019 Top News This Week Amazon Sellers Can Now Request a Review Manually From Customers Amazon rolled out this new feature relatively quietly, never making an official announcement. Our team noticed it when managing customer accounts and saw that many

How to Get the Most Out of Your Facebook Ads Campaign – Part 2

How the Facebook Ads Delivery System Works As many of you in the digital marketing world already know, the Facebook ads delivery system uses machine learning to optimize for your results.  Basically, each time a campaign ad is served or displayed, the delivery system learns more about