SEO & SEM Updates Archive
Email Marketing — Stats You Need to Know
Over the past few years, email marketing has undergone lots of changes. Last year alone, the introduction of Office 365 as a replacement for Outlook.com as well as the introduction of the Apple Watch have sent ripples in the industry. And as a business owner and/or online
How to Take Advantage of User Generated Content
As you scroll through your Facebook newsfeed today, you may notice that there aren’t as many promotional posts from the brands you follow in it as there were before. This has been going on since early January 2015; the team behind Facebook expressly stated that they would
PPC Study – Google AdWords Industry Benchmarks
The following article is based on a case study completed by Wordstream, a company that develops Search Marketing Software for PPC advertisers. MGR utilizes WordStream tools synced-up with Google AdWords and Bing on a regular basis to optimize our clients PPC campaigns. I strongly recommend that you
8 Tips to Make Your Website User Friendly
No matter what the size of your business is or no matter how long it has been operating, it can certainly benefit from the establishment of an online presence. That starts with having a great website. Pointing Web users to your website takes a lot of work.
Google Kills Side Ads From Paid Search – Why?
Side ads have been on Google’s search results since the start of the new millennium — and if you’re observant, you probably have noticed that they’re no longer there. This is because Google has decided to get rid of them completely. What? Google kills side ads from
4 Points to Prevent Google From Viewing Your Web Pages As Spam
Google’s hawk-like instincts are hard to fool. That’s why all spammy elements in the Google realm are easily slapped so they will stop being a nuisance to people who are looking for real, high-quality information online. However, in the last few years, Google has become even more
Using Your Competitors Names as Keywords: Good Practice?
When creating an SEO campaign for your business that fetches positive results, conventional practices recommend using keywords that have the best chance of leading search engine users to your website. You want consumers to be able to find you easily online, so it makes sense to utilize
Using YouTube Power to Boost Your B2B Marketing
You Tube went beyond cute cats and viral dance crazes a long time ago. Today, it is considered to be a serious platform that delivers serious results—especially for B2B brands and marketers. As a recent report by the Content Marketing Institute and MarketingProfs showed, 76 percent of
3 Tips to Boost Your Remarketing Campaign Results
Today’s business owners have several tools that they can utilize in order to learn more about their customers and their unique needs. In online advertising, one key tool that practically all businesses should consider using is remarketing. Remarketing is an online advertising strategy that will allow your
5 Business Resolutions to Consider for 2016
How was 2015 for your business? Maybe it was a fruitful year. Perhaps you think that you could have done better. Regardless of how the past 12 months went down for your venture, one thing is for sure: A new year just rolled in. So it’s time