You Tube went beyond cute cats and viral dance crazes a long time ago. Today, it is considered to be a serious platform that delivers serious results—especially for B2B brands and marketers. As a recent report by the Content Marketing Institute and MarketingProfs showed, 76 percent of B2B marketers use video as a core component of their online marketing strategy, with YouTube as the preferred avenue for distribution and promotion. View full report here >
This transformation is not so surprising. After all, YouTube is the only search engine that can boast of a second spot right after Google. The right video can actually rank higher than your written content, if it has the right tags, labels and other elements.
The busy schedules of B2B purchase decision-makers can also be credited to the rise of online video content in the industry. Why read through hundreds of pages of white paper if you can obtain key information simply by watching videos? If done right, the audio-visual medium has the capacity to tell a story and deliver important information quicker and in a clearer manner than other forms of content.
If you’re interested in using YouTube power to boost your B2B marketing, or if you’re already using the platform but want to enhance your results, make sure the following elements are in place:
Even if you’re aiming for a rugged or disheveled theme for your video, it still should show polished, professional production values that reflect your brand’s standards. At the very basic level, that means sound should be clear and crisp and visuals should present the images and feel you intend to portray. Moreover, the script or narrative should be tight and within the ideal running time of 1 to 2 minutes.
Even if your videos will be hosted in a platform outside your own site, it still pays to implement some moves to make your channel more your “own.” Make sure to upload your logo and background image that’s relevant to your brand identity. Respond to comments in a tone and manner that increases trust and credibility.
Develop a content schedule that allows you to constantly produce and release fresh video content on a regular basis. Knowing that you’ll have something new to offer from time to time will encourage your customers to keep coming back to your channel or to sign up as your channel subscriber.
Just like any other piece of content, you don’t simply publish YouTube videos and just wait for your audience to come. You need to let people know. Advertise your video via AdWords, post a teaser on social media, or direct your email subscribers to it.
The idea of producing a video for distribution may sound complicated and expensive for most of you, but with our MGR Video Marketing Programs, it couldn’t be easier. Click Here to view our MGR Video Program options and let our team take your marketing to a new level.
Thank you for reading. Until next time, this is Manuel Gil del Real (MGR)