Google’s hawk-like instincts are hard to fool. That’s why all spammy elements in the Google realm are easily slapped so they will stop being a nuisance to people who are looking for real, high-quality information online.

However, in the last few years, Google has become even more discriminating about content that even legitimate Web pages for businesses were slapped.

The large SEO community responsible for most of the content online had to really study what was wrong with these Web pages to determine which among their qualities made them look like spam and earned the wrath of the most important search engine in the world. SEO experts managed to identify a whole lot of them—and basically, the Web pages that got slapped appeared to be low-quality.

So, what can be done? Here are 4 points to prevent Google from viewing your Web Pages as spam

Make sure that your pages are free from malicious and harmful elements.

Don’t try “phishing” programs to obtain private information from visitors so you can “service your clients better.” Google will catch a whiff of this and your Web page will be branded harmful and no-good.

Create your Web pages with complete originality in mind.

Don’t try to deceive users or trick Google with a design very similar to top brands, or with false testimonials, or with surveys which are really intended to steal personal information from users who don’t know any better. Use your own content as much as possible and differentiate your domain from others.

 Avoid automatic redirects. This screams “suspicious” right away.

Present all the information users need on the page they open. The thing is, you’re wasting a lot of virtual space with redirects; the common reaction of people, which is to exit the page when redirected to a link they’re not interested in (such as unrelated websites or shopping sites through affiliate links), will alert Google—and your Web page will be viewed as spam.

 Create valuable content for your Web pages.

High-quality content such as well-written articles that provide genuine information or are helpful to viewers, with just one or two keywords, are the most impervious to slapping.

The key here is this: If you only have good intentions, make sure that the quality of your Web pages is consistent with those. While page rankings are important, you can’t risk your reputation with Google by implementing shady tactics that certain self-proclaiming “experts” claim will deliver quick success. For Google, retaining Web pages is all about quality—good quality.

Building authority over the internet also takes time and effort. It will be a combination of great links, great content and great on-page information. To achieve consistent rankings on search results, you need to increase your site authority by giving your visitors a great user experience, continuously building links, regularly creating unique fresh content on your site or fattening up your site with quality content, and sharing them on social networking sites for more visibility of your pages.

Are you unsure about what SEO updates you need to make? Have a one of our MGR Website Analysis done by our SEO Team. We will pin-point for you what changes are needed to make your website more competitive.

Thank you for reading. Until next time, this is Manuel Gil del Real (MGR).