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Understanding the Difference Between a Web App and a Native App

With the recent popularity of web apps a lot of people have a hard time understanding the difference between a web app and a native app. This is not surprising since once both are installed on your smartphone, both types of apps work in very similar ways. 

Six Internet Marketing Trends to Follow in 2014

If you ‘re following the Consumer Electronics Show (CES) in Las Vegas this year, you’re probably aware of how much relevance Internet and Mobile Marketing has achieved at the show.  Mobile gadgets and gizmos are all over the place.  If you watched Marissa Mayer’s speech, (highly recommended)

Is Your Business Ready to Operate in the Cloud?

Your Business in the Cloud – Infinite Possibilities Technology progresses faster and faster every day and for most people and businesses it’s becoming quite a challenge to keep up with it, let alone anticipate what’s going to be the “next big idea.” Not so many years ago,

6 Ways to Improve Your Responsive Email Design

If you follow this blog on a regular basis, or if you are an MGR Consulting Group client, you know that we are great advocates of Email Marketing.  Despite all the new “marketing channels” such as Facebook, Twitter, Pinterest, Google+, video marketing, and so many others that

What is Retargeting and How it Works

Over the past few months, we’ve set up a few Retargeting campaigns for some of our clients, however, we’ve noticed that there’s some confusion as to what Retargeting is, how it works, and why is it different from other display ads media buys.  Hopefully, this article will

Is Your Marketing Diversified? – Effective Multichannel Marketing

Anyone who has started a business knows that the key to making sales is marketing. You have to go out and find your customers, rather than just hoping they will find you. In this ever-advancing age of technology, and with today’s Internet users spending more than thirty-two

Google’s Multi-Screen Usage Report – What You Need to Know

I just posted an article last week about Google’s new Image Extension that can be added to your AdWords Campaign.  I wasn’t really planning on writing another article about Google’s products or studies for a while but after going through a webinar and attending a recent training

YouTube Implements New One Channel Layout

Effective June 5, 2013, YouTube (or more accurately, its parent company, Google) has fully implemented the new YouTube One Channel layout after several months of beta testing.  If you’re a frequent YouTube visitor or poster, you must have seen plenty of annoying pop ups and announcements from

Top 6 Reasons for Choosing a Responsive Website Design

According to Wikipedia: “Responsive web design (RWD) is a web design approach aimed at crafting sites to provide an optimal viewing experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices (from desktop computer monitors to mobile phones).” When you

How to Set up Your Own Podcast – MGR’s 10 Point Check List

In the past 2 weeks I’ve had about five or six friends and colleagues asking me what it takes to start your own podcast.  I’m not sure if it’s the weather, the stars alignment or pure coincidence but I’ve never had that many people from different backgrounds