Mobile Marketing Archive
The New Advertising Landscape – Part 2
TO READ PART 1 OF THIS ARTICLE, CLICK HERE > A few days ago, I read somewhere (I wish I could cite the source) that nowadays, people’s attention span is down to an all time low. How low? About 8 seconds! That compares to the attention span
The New Advertising Landscape – Part 1
“Uber, the world’s largest taxi company, owns no vehicles. Facebook, the world’s most popular media owner, creates no content. Alibaba, the most valuable retailer, has no inventory. And Airbnb, the world’s largest accommodation provider, owns no real estate. Something interesting is happening.” Tom Goodwin THE IRONY
Five Cinemagraph Uses for Your Digital Marketing
To borrow Wikipedia’s definition, “Cinemagraphs are still photographs in which a minor and repeated movement occurs, forming a video clip. They are published as an animated GIF or in other video formats, and can give the illusion that the viewer is watching an animation.” Given our background in video production and our current array of
MGR Consulting Group – October Project Showcase
October has gone by really fast!! It feels like I just finished selecting a few project highlights for September, and here I am again deciding what to showcase for October. So much to show and so little space… The Shores Resort & Spa Weddings Microsite – Click
Global Internet Statistics – 3rd Quarter 2017
Every now and then, it’s necessary to take a look at the most current Internet and browser use statistics to ensure that you’re up-to-date with the latest trends in design and programming. At MGR we do that on a monthly basis as we strive to keep up
Instagram Best Practices to Boost Your Brand
Unless you’ve been hiding in a cave over the past ten years, I’m sure you have already established your presence on several social media channels to promote your content, gather new leads, and overall, increase your overall marketing efforts. Hard to believe but Facebook first opened its
Put that Cookie Down – Cross Device Tracking Revisited
As the cookie weakens, brands and agencies are looking for an alternative. Cross-device seems to be the answer – but questions remain. In this article, AdExchanger examines the state-of-play around cross-device IDs. Consumers are media multitaskers – and cookies are not. As users migrate to mobile at record
Creating a Facebook Custom Audience – Step-by-Step Guide
One of the most effective methods to ensure that your ads are seen by your target audience is to put them in front of people who have interacted with your company in the past. In other words, people that are already part of your contact list. It’s
MGR Consulting Group – August Project Showcase
As you read this, summer will be officially over, kids are back to school and our lives are back to “normal.” For our MGR Design Team, it’s always a bit strange because during the summer we typically work on fall and winter campaigns, holiday offers and other
The Digital Marketing Landscape – 2017 Report
Sharpening your marketing tools should be an ongoing process and not the type of task that you simply look into once a year. If something doesn’t work, or if a campaign is not generating the type of ROI that you had planned for, the sooner you look