Mobile Marketing Archive
Landing Page Optimization – Separating Facts from Fiction
One of the most reliable strategies for boosting conversion rates is landing page optimization. When you make your landing pages really effective and targeted to your individual campaigns, you can enjoy an increase in sales, subscriptions, and other forms of beneficial engagement. The problem is, there are
How to Get the Most Out of Your PPC Campaign
6 Critical Elements of your Pay Per Click Campaign Structure Campaigns: Your main advertising campaign theme and where you allocate your budget Ad Groups: We divide your main campaign theme into more targeted audiences based on your own goals Keywords: Each ad group will include a list of 15-20 highly
5 Things to Avoid with Dynamic Keyword Insertion
Ensuring that your text ads are able to attain your intended goals is as simple as inserting your keyword into the ad copy itself. For each keyword included in your Google AdWords campaign, you have an opportunity to increase your ads’ relevancy, so it’s only logical to
Understanding Google Analytics Bounce Rates
If you claim to be someone who’s not tech-savvy at all, then bounce rate may seem like one of the performance gauges in the NBA. It’s not, and clearly, you don’t know much about the NBA either. In the digital world, bounce rate refers to a website’s
Shopping Cart and Ecommerce Security Tips
You’ve just built your new e-commerce store. Congratulations! So what’s the most important step to take now — set up an awesome launch, attract new buyers, create promos, market your products, or upstage the competition? If you’re a smart business owner with a long-term perspective, your top
Ten Marketing Tools to Help You Boost Your Brand
If you’re looking for effective and responsive marketing tools to boost your brand and make your products and services available to your customers on all devices, the following list of marketing elements is a great start. Responsive Website Design MGR Consulting Group provides a team of true WordPress
Top 7 New AdWords Tools to Improve Your Campaigns
Google AdWords has become a must-have in any forward-thinking business owners’ arsenal of tools for effective marketing. But while it can be exciting to see how it can yield positive results for a business, it can also be overwhelming to go through all of its key features
How to Take Advantage of User Generated Content
As you scroll through your Facebook newsfeed today, you may notice that there aren’t as many promotional posts from the brands you follow in it as there were before. This has been going on since early January 2015; the team behind Facebook expressly stated that they would
PPC Study – Google AdWords Industry Benchmarks
The following article is based on a case study completed by Wordstream, a company that develops Search Marketing Software for PPC advertisers. MGR utilizes WordStream tools synced-up with Google AdWords and Bing on a regular basis to optimize our clients PPC campaigns. I strongly recommend that you
8 Tips to Make Your Website User Friendly
No matter what the size of your business is or no matter how long it has been operating, it can certainly benefit from the establishment of an online presence. That starts with having a great website. Pointing Web users to your website takes a lot of work.