MGR News Archive
The Business Side of Racing – How to Improve Your Productivity at Work
I first published this article about a year ago and since then, I can’t help but keep thinking about how much I learn and think about business each weekend that I spend at the racetrack. Crazy huh? I race for fun and to get away from the
How to Calculate Your Return on Investment (ROI)
Marketing managers like to joke around saying that only half of their marketing is really effective, they just never know which half… Well, that might be true, but one figure that we can absolutely quantify is our Return On Investment or ROI for a particular marketing campaign.
10 Best News Apps for Smartphones and Tablets
I don’t think I’m “Breaking News” if I say that our habits when it comes to the way we get our news everyday have changed dramatically in the past few years. While the traditional newspapers are not dead just yet, the truth is that mobile devices and
SEO vs PPC – Which Option is Better?
One of the aspects of my life that I really enjoy is that I get to meet with a wide variety of business owners and marketing directors from all types of companies and industries. Although the subject of the meetings is frequently similar – discussions to maximize
How to Add Google Remarketing Code to Your Website
Here’s a quick tip for those of you that manage Google AdWords campaigns for your clients or for your own websites. Google’s AdWords console is an ever changing environment these days. It seems like each week, there’s something new, re-arranged, or moved to a different section. At
Six Principles That Will Change Your Life Forever
So spring has arrived, we’re now three months into 2014 and I thought it would be a good time to see how well (or not) we’re all doing with our New Year’s Resolutions… Do you even remember what you committed to accomplishing this year? “Commitment means staying
Pathways to College – A Website Story
Most of you know that MGR Consulting Group is a relatively small Phoenix, AZ based Internet Marketing Agency. However, the projects that we complete for our clients are usually large in scale, varied in content and extremely successful in the results that they generate. A couple of
Conversion Rate Optimization – Separating Facts from Fiction
The following is an article originally written by Larry Kim, CEO of WordStream, a company that develops Search Marketing Software for PPC advertisers. MGR utilizes WordStream tools synced-up with Google AdWords on a regular basis to optimize our clients PPC campaigns. This article really mirrors our philosophy about Conversion Rate
How to Boost Your Content Through a Digital WebBook
If you’re a content creator, maybe a frequent blog author, website content writer or a copywriter, sooner or later, you’ll realize that you would like to compile all of your written content into a single digital document that will be easy to access and distribute. The common
Spring Cleaning Your Marketing for Performance
Spring is just around the corner! Yes, hard to believe, especially with the type of wintery weather that some people still have in some areas of the country. Spring Training, Spring Break, Spring this and Spring that… they all sound great! Spring Cleaning… well, not so much.