MGR News Archive

This post is a few days late now but earlier this month, Google made it official that it will be migrating three of the existing AdWords tools into the new version of the Google Display Planner.  The tools that will be migrating are the Contextual Targeting Tool,

Well, the Holiday Season is not quite here yet but I figured any time is good to write a quick article about Gift Cards, cash and the pursuit of happiness.  According to research from CEB Tower Group, it is estimated that $110 billion worth of gift cards

It’s no longer breaking news whenever Google or other search engines update their algorithms. What may be working well today in ranking one’s website in the much coveted top spots in search engines’ results pages may no longer be as effective or even cause your website to

Over the past few months, we’ve set up a few Retargeting campaigns for some of our clients, however, we’ve noticed that there’s some confusion as to what Retargeting is, how it works, and why is it different from other display ads media buys.  Hopefully, this article will

Anyone who has started a business knows that the key to making sales is marketing. You have to go out and find your customers, rather than just hoping they will find you. In this ever-advancing age of technology, and with today’s Internet users spending more than thirty-two

I just posted an article last week about Google’s new Image Extension that can be added to your AdWords Campaign.  I wasn’t really planning on writing another article about Google’s products or studies for a while but after going through a webinar and attending a recent training

Effective June 5, 2013, YouTube (or more accurately, its parent company, Google) has fully implemented the new YouTube One Channel layout after several months of beta testing.  If you’re a frequent YouTube visitor or poster, you must have seen plenty of annoying pop ups and announcements from