Author Archive
I know, the title may sound intimidating, especially if you hated math class at school, but I will make it very simple. When it comes to eCommerce, the most important formula that you need to keep in mind is the following: Visitors X Conversion Rate X Customer
MGR Amazon Weekly Update | November 26, 2019 Top News This Week Amazon Sellers Can Now Request a Review Manually From Customers Amazon rolled out this new feature relatively quietly, never making an official announcement. Our team noticed it when managing customer accounts and saw that many
How the Facebook Ads Delivery System Works As many of you in the digital marketing world already know, the Facebook ads delivery system uses machine learning to optimize for your results. Basically, each time a campaign ad is served or displayed, the delivery system learns more about
Listen now on your favorite podcast platform: Apple Podcasts | Spotify | Google Play | Stitcher | Overcast Is your business marketing plan ready for Black Friday – Cyber Monday and the rest of the Holiday Season? Join Manuel Gil del Real and David Gil as they discuss the latest eCommerce trends, do’s and don’t’s,
MGR Amazon Weekly Update | November 19, 2019 Top News This Week Harvard Conducted a Thorough Study of Why Some Listings Sell Better Than Others, Here’s What They Found The whole report is worth a read, but here’s our quick summary and thoughts. They found that the
How the Facebook Auction Works Just like Google Ads, Facebook also uses an auction system to determine the best ad to show to a person at a given point in time. Billions of auctions take place everyday across the Facebook family of apps. The goal is for
Listen now on your favorite podcast platform: Apple Podcasts | Spotify | Google Play | Stitcher | Overcast “We have a mantra where we need to focus on financial responsibility, team member morale and guest experience, simultaneously with the same level of priority, and you know that’s almost impossible. It’s like trying to juggle
MGR Amazon Weekly Update | November 12, 2019 Top News This Week China’s “Black Friday” Was Yesterday, Alibaba Did Over $38 Billion in Sales Yesterday was Single’s Day in China, the equivalent to Black Friday in the US. For reference, last year’s US Black Friday and Cyber
Original article by Rob Funnell What’s on the mind of hoteliers as we look ahead to 2020? As the leading event for hoteliers around the world seeking to drive online bookings, the Direct Booking Summit provides attendees with a rare glimpse of not only where the industry is right
Listen now on your favorite podcast platform: Apple Podcasts | Spotify | Google Play | Stitcher | Overcast After a two-week business trip in Spain, Manuel Gil del Real and his partner David Gil discuss their impressions about the European lifestyle and the advantages of potentially hiring contractors from European countries with a lower cost