Author Archive
Super Bowl Ads Talk, Barstool Acquisition, is Goop Lab Secretly Brilliant? – MGR Unplugged Podcast
On the eve of this year’s Super Bowl, we talk about the big game ads, ads, and more ads. But first: Listen now on your favorite podcast platform: Apple Podcasts | Spotify | Google Play | Stitcher | Overcast Barstool acquisition now completed. Is the Ringer next? SuperBowl Ads Chat. And the cost to
MGR eCommerce Edge Weekly | January 28, 2020
MGR eCommerce Edge Weekly | January 28, 2020 Top News This Week Trade Deals and Pandemics: Latest on How China Will Impact Your Business There are two major developments over the last two weeks in China, a new trade deal with the US, and the outbreak
Google’s New Way to Shop, Netflix Keeps Growing, and Facebook Gets a Facelift – MGR Unplugged Podcast
In this episode of MGR Unplugged, Manuel and David cover some of this week’s tech and eCommerce related news, and we even disagree on a few of the topics. Listen now on your favorite podcast platform: Apple Podcasts | Spotify | Google Play | Stitcher | Overcast Google’s new commerce plays: according to a blog
MGR eCommerce Edge Weekly | January 22, 2020
MGR eCommerce Edge Weekly | January 23, 2020 Top News This Week How Facebook Plans to Compete with Shopify and Amazon The next frontier for consumer brands is Social Commerce, and Facebook wants a piece. Facebook would love nothing more than to further increase their position
Understanding Amazon Attribution
With the new Amazon Attribution (Beta), sellers that are running campaigns outside of Amazon (Facebook, Instagram, Google Ads, etc.) can now track the performance of those campaigns in conjunction with their existing Amazon Advertising campaigns. Up until now, if you were running Facebook ads or Google ads
DTC Talk: Casper, Barstool’s Future, Google Travel, Apple ITP and More! – MGR Unplugged Podcast
In this episode of MGR Unplugged, Manuel and David go over some of the startups and marketing headline news from the last few days. Listen now on your favorite podcast platform: Apple Podcasts | Spotify | Google Play | Stitcher | Overcast In this episode of MGR Unplugged, Manuel and David go over some of
Google Travel – How Planning Your Next Trip is Now Easier Than Ever
Leave it up to Google to re-invent the world of travel on more time. Just as most of us were recovering from all the New Year’s parties and celebrations, Google has also joined the party by launching their new and improved Google Travel platform. To add some
How to Build an Audience for Your DTC Brand: The Ultimate Strategy – MGR Unplugged Podcast
81% of consumers plan to shop direct-to-consumer brands Join Manuel and David as they discuss some of the proven strategies that successful DTC brands are using today. Listen now on your favorite podcast platform: Apple Podcasts | Spotify | Google Play | Stitcher | Overcast Selling direct-to-consumer, commonly referred to as DTC, means companies
MGR eCommerce Edge Weekly | January 8, 2020
MGR eCommerce Edge Weekly | January 8, 2020 Top News This Week New Year, New Newsletter, Even More Great Insights We are modifying the “Amazon Weekly” newsletter to now cover all of eCommerce and changing the name to “eCommerce Edge” instead. We will still cover plenty of
4 Ways to Improve the Reputation of Your Business
Throughout the past few decades, innovations in technology have allowed almost all aspiring entrepreneurs to attempt their hand at running their own business, whether it be a traditional brick and mortar or e-commerce store. The issue with this is that although the opportunities are certainly there, it