MGR eCommerce Edge Weekly | January 8, 2020
Top News This Week
New Year, New Newsletter, Even More Great Insights
We are modifying the “Amazon Weekly” newsletter to now cover all of eCommerce and changing the name to “eCommerce Edge” instead. We will still cover plenty of Amazon topics, but because so many of you also operate eCommerce sites in conjunction to Amazon, it just makes sense not to limit ourselves to covering just one platform. Enjoy!
Amazon is Raising Fees Across the Board
There are many new changes that Amazon has announced regarding it’s “Referral fee” which is the commission you pay for each sale on the site, and for FBA fees. Here is a break down of some of the main changes.
Referral Fee Changes (Beginning Feb 18, 2020):
• Shoes, Glasses, and Handbags that sell for $75 or above will now have a fee of 15%, down from 18%.
• Personal Care Appliances that sell for $10 or less will now have a fee of 8% down from 15%.
• Activeware fees will now be set at 17%.
FBA fulfillment fees will also increase about 3-6% across the board for all products.
Don’t Get Burned: What You Need to Know About CCPA
Last year, California passed a landmark privacy law that gives consumers more control over their data. The California Consumer Privacy Act (CCPA), enacted in 2018, creates new consumer rights relating to the access to, deletion of, and sharing of personal information that is collected by businesses.
The California Consumer Privacy Act went into effect on January 1st, 2020, giving residents of the state a whole new arsenal of tools to protect their data and personal information online – and saddling businesses with a lot more responsibility.
What is the law all about?
It grants California consumers the following:
• The right to know what personal information is collected, used, shared or sold, both as to the categories and specific pieces of personal information.
• The right to delete personal information held by businesses and by extension, a business’s service provider.
• The right to opt-out of sale of personal information. Consumers are able to direct a business that sells personal information to stop selling that information. Children under the age of 16 must provide opt in consent, with a parent or guardian consenting for children under 13.
• The right to non-discrimination in terms of price or service when a consumer exercises a privacy right under CCPA.
What’s the punishment for those who don’t comply? A $2,500-$7,500 fine per violation. However, the CCPA also grants businesses a 30-day period to address a violation after receipt of a consumer’s request. The law is enforced by the California attorney general.
Other Notable Links:
1. YouTube is making big changes to promote “brand friendly” content to drive ad revenue – THE VERGE
2. DTC has taken over big cities, but massive opportunity still lies in the rest of America – FAST COMPANY
3. Overrated/Underrated: Rating marketing strategies for 2020 – MGR
4. Walmart launches an enhanced self-serve ad portal in an effort to boost ad spending on Walmart.com – MARKETING DIVE