81% of consumers plan to shop direct-to-consumer brands
Join Manuel and David as they discuss some of the proven strategies that successful DTC brands are using today.
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Selling direct-to-consumer, commonly referred to as DTC, means companies are selling their products directly to their end customers, therefore, bypassing third-party retailers, wholesalers, or any other type of middlemen to deliver their products.
Known examples of DTC brands include Casper, Warby Parker, and Dollar Shave Club and many others.
A unique approach to growing a DTC brands is to develop a niche audience through mobile and digital channels with content marketing that grabs the attention of that audience. After that, a company starts offering products related to their niche to their audience. Samples of this approach include Food52 and Bon Appétit.
Some of the other major advantages of going direct-to-consumers:
- Owning your consumer data
- Cost Savings by eliminating the middle man or supply chain expenses.
- Control of your own brand by not relying on other companies to present your products.
This podcast is brought to you by: MGR Agency Scaling marketing for leading digital brands.
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