Social Media Marketing Archive

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14 Must-Try Tools for Mastering Twitter

As a daily networker, and as a Social Media Manager for MGR, one of the social platforms that I enjoy the most, thanks to the possibilities of engagement, building relationships, education, information and lots of fun that it provides, is Twitter.  The accelerated nature of Twitter makes

7 Tools to Boost Your Curation Skills

SEO is not dead. It is constantly reinvented with every Google update and Google ranking is now focusing on content marketing practices. This is why content is key. Most importantly, today. The world is now filled with writers and bloggers – the new publishers – who share

Social Technology: From Business to Human

It’s a reality that technology changes our perception of things and, more recently, the way that we communicate. I’m a Generation X and thanks to that I’ve had the opportunity to experience the technological evolution throughout these last 30 years.  I was one of those who lived

The Many Hats of a Social Media Manager: 7 Steps to Improve Your Engagement.

It’s not about how many hats you wear but how you wear them. As a Social Media Manager for MGR Consulting Group, I’m constantly reading a variety of social media articles in search of inspiration, enlightenment and new experiences.  I always seem to find something useful to apply

Money Can’t Buy You Friends, or Can It? The Art of AstroTurfing

They say that money can’t buy you friends but that doesn’t apply strictly when it comes to social platforms. It is true though that money might not buy you true-from-the-heart friends, but it might buy you others that could help boost your popularity. That is, if you are really interested in becoming popular.

How Facebook is Making Its Ads More Effective

Whether you’re a casual Facebook user or a Facebook Marketer promoting pages and offers for your clients, I’m sure you’ve heard how many experts have questioned the effectiveness of Facebook ads time and time again. Just a few months ago, this particular issue was making headlines when

Facebook News Feed – Where Are All the People that Liked my Page?

Some of you that follow closely the traffic generated by your Facebook pages may have noticed a considerable decrease in your post views and interaction over the past few months.  It was actually last year (2013) in December, that Facebook released a major algorithm change to its

Facebook News Feed Showing Stories About Topics You Like – and Pages You Haven’t Liked

Last week, Facebook announced a new News Feed feature that will show users more updates from Pages they haven’t actually chosen to follow. From now on, your own news feed will display updates from Pages that you haven’t liked if they’re about other Pages that you have

Google Plus – Who Is It Good For Besides Google?

It’s been less than three years since Google launched Google+ and the jury is still out as to who actually uses it and for what reason.  Just last week, the New York Times published and interesting article highlighting how companies like Starbucks and publications like The Economist

Six Internet Marketing Trends to Follow in 2014

If you ‘re following the Consumer Electronics Show (CES) in Las Vegas this year, you’re probably aware of how much relevance Internet and Mobile Marketing has achieved at the show.  Mobile gadgets and gizmos are all over the place.  If you watched Marissa Mayer’s speech, (highly recommended)