eComm – Amazon Stores Archive

One of the popular metrics e-commerce companies use to measure success is conversion rate. A 1% increase in your site’s visitor-to-purchase ratio can add thousands of dollars to your bottom line. Leveraging industry best practices and our merchants’ success stories, we’ve outlined some tips that can help

Two weeks ago, I wrote an article explaining “What is Programmatic Advertising” and since then, I’ve received a number of questions from some of our clients intrigued and wanting to learn more about this option. To get started, let’s remember that programmatic buying is the process of

Even though programmatic advertising has been around for a while, it seems like over the past few months it has taken a more prominent role when it comes to marketing your business or products online.  The problem is that “programmatic advertising” is also becoming a “buzz word” that

It is no secret that one of the top online selling platforms in the world -if not the top- is Amazon. Americans, in particular, are greatly inclined to accomplish their online shopping on this site because it has everything from traditional merchandise to all sorts of digital

Following up on last week’s article related to Google and AdWords updates taking place in 2017, here’s another change that, although it happened in the 4th quarter of 2016, it may have been missed by some online marketers. Just about in the same time frame when the

It has become a tradition.  At the end of the year, we like to brag a little bit about our own accomplishments.  And since we are a creative bunch, we’ve created a new Infographic to illustrate the highlights of our work.  2016 has been another fantastic year

Do you know that around 40% of the world population has an internet connection today? Just for perspective, back in 1995, internet access was limited to less than 1% of the world’s population. The first billion was reached in 2005. The second billion in 2010. The third