eComm – Amazon Stores Archive
Every now and then, it’s necessary to take a look at the most current Internet and browser use statistics to ensure that you’re up-to-date with the latest trends in design and programming. At MGR we do that on a monthly basis as we strive to keep up
How Does Facebook Measure Ads Attribution? Just as most other online advertising platforms work, Facebook also credits (or attributes) actions to your ads if someone viewed or clicked your ad and then took an action within a specified time period. In Facebook’s ecosystem, there are a number
Welcome to the Fall Season! Or as I call it here in Arizona, our “mild summer season.” From now on, time goes by really fast! Halloween decorations and store promotions are already in place, soon to be followed by Thanksgiving, Black Friday deals and the Holiday Season!
As the cookie weakens, brands and agencies are looking for an alternative. Cross-device seems to be the answer – but questions remain. In this article, AdExchanger examines the state-of-play around cross-device IDs. Consumers are media multitaskers – and cookies are not. As users migrate to mobile at record
One of the most effective methods to ensure that your ads are seen by your target audience is to put them in front of people who have interacted with your company in the past. In other words, people that are already part of your contact list. It’s
HTTPS was officially acknowledged as a ranking signal in 2014. Since then people have been discussing the strength of this signal and its contribution to the higher rankings. At some point Google agreed that it has boosted rewards for secure websites; however, according to SEM experts, it
Sharpening your marketing tools should be an ongoing process and not the type of task that you simply look into once a year. If something doesn’t work, or if a campaign is not generating the type of ROI that you had planned for, the sooner you look
For marketers, “Christmas in July” means nothing more than a reminder to start planning about the Holiday Season right away if you want to stay ahead of the game. What used to be Thanksgiving, Black Friday and Christmas shopping, has now expanded into Small Business Saturday, Cyber
“Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.” Even this quote has multiple attributions, from Henry Ford to a small department store owner in Philadelphia named John Wannamaker. The truth is that the road from a first impression to
Email retargeting connects rich customer data to email addresses allowing you to attract customers back to your website. For that reason, collecting email addresses on your website helps expand the reach of an email retargeting campaign and improve your existing email marketing strategy. Consider these facts: On