Adblocking has recently become one of the most hotly discussed topics in the digital media industry. Many publishers and advertisers are putting new practices in place to cope with it. Β While mobile platforms used to be exempt from this new trend, this is no longer the case. Β However, with the proper marketing plan, you can always adopt new alternatives and even take advantage of this situation. Β But let’s take a look at these numbers:

 

MGR AdBlocking Infographic Sections_The Rise of Ad Blockers (002) MGR AdBlocking Infographic Sections_The State of Ad Blocking (002) MGR AdBlocking Infographic Sections_Who is Blocking Ads (002)

Here’s what you can do to take control of your campaigns.

MGR AdBlocking Infographic Sections_3 Ways to Rescue Your CPMs (002)

Sources:

  1. www.techinasia.com/adblock-plus-in-asia/
  2. blog.pagefair.cpm/2015/ad-blocking-report/
  3. fortune.com/2015/09/21/apple-adblock-stats/
  4. techcrunch.com/2015/09/12/raymond-carverA-loved-ads/
  5. blog.hubspot.com/marketing/horrifying-display-advertising-stats
  6. wearesocial.net/blog/2015/01/digital-social-mobile-worldwide-2015
  7. adage.com/article/media/publishers-weigh-ways-fight-ad-blocking/299116/
  8. contently.com/strategist/2014/07/02/native-advertising-the-adblock-antidote/
  9. www.iab.net/media/file/Sharethrough-IPG-Infographic-11×17-CMYK_nobleeds.pdf
  10. http://blog.pagefair.com/2015/winter-is-coming-part-2-9-ways-users-already-block-your-mobile-ads/
  11. thenextweb.com/insider/2015/08/10/report-more-than-198-million-people-now-use-an-adblocker/
  12. www.theguardian.com/technology/2014/sep/09/blocking-adverts-napster-for-thepublishing-industry
  13. http://blog.pagefair.com/2015/google-losing-billions-adblock-devils-deal/
  14. http://downloads.pagefair.com/reports/adblocking_goes_mainstream_2014_report.pdf