Google AdWords Archive

If you have been running a website for your business for quite some time, then you’ll know how important your Google AdWords campaign is to its overall success. Google AdWords is a service that focuses primarily on keywords; when people type specific keywords into the search engine,

Some business owners have the mistaken notion that the goal of online marketing is to simply drive traffic to a website. While increased traffic to a website is certainly a goal worth pursuing, at the end of the day, your ultimate goal should be to sell. While

One of the aspects of my life that I really enjoy is that I get to meet with a wide variety of business owners and marketing directors from all types of companies and industries.  Although the subject of the meetings is frequently similar – discussions to maximize

Here’s a quick tip for those of you that manage Google AdWords campaigns for your clients or for your own websites.  Google’s AdWords console is an ever changing environment these days.  It seems like each week, there’s something new, re-arranged, or moved to a different section. At

Last month, Google announced  the release of a major change to its AdWords Ad Rank algorithm.  This is Google’s proprietary algorithm that determines the order/placement of the paid search ads on each Search Engine Results Page (SERP) as well as how much advertisers pay in the ad

This post is a few days late now but earlier this month, Google made it official that it will be migrating three of the existing AdWords tools into the new version of the Google Display Planner.  The tools that will be migrating are the Contextual Targeting Tool,

Google recently announced improvements to AdWords called enhanced campaigns. Today’s consumers are constantly connected and using many different devices, so we’ve developed enhanced campaigns to help you reach them more easily and effectively. From Google’s Announcement:  About enhanced campaigns Today, people are constantly connected and searching from