When marketing to Gen Z, you need to know what is important to them. They greatly value individuality, diversity, and authenticity. One of the most notable facts about this generation is they have grown up with the internet and modern technology. By understanding their experiences and values, you can effectively reach them with your marketing.
Social Media Marketing
When marketing to Gen Z, it’s important to meet them where they are. Many members of this generation can be found on social media and they actually use it for more than just staying up to date with friends. In fact, it is the perfect place to market to them and connect with them. Many brands will use social media to show a more relaxed and genuine side of their business. They might use humor or relatability to connect with their audiences. Gen Z cares a lot about their individual values and they are more likely to engage with a business who openly shares those same values. When using social media, be clear about what you value and why your business matters. You should also use social media to actually engage with your audience through posts, comments, and DMs.
Using email marketing is a great way to efficiently reach your target audience. In most cases, people have subscribed to email lists and you know that your content is going directly to them. Email marketing is also very cost-effective and easy to personalize. This personalization is another great way to reach Gen Z. An overwhelming majority of people who use the internet and email fit within the Gen Z age range. This makes email marketing the perfect way to reach them.
Create Video Content
To reach Gen Z, you need to know what types of content appeal to them most. It can be agreed that video content is largely one of the most effective. Gen Z is known to spend a lot of time on platforms like YouTube and Tik Tok. Video content is easy to quickly view and absorb information. It’s also entertaining and arguably more memorable. Video content is also prone to show up higher in searches which will give consumers direct access to your content. Consider creating video content to promote your business to Gen Z.
Gen Z is the rising generation of consumers and so you need to know how to effectively market to them. Their patterns are slightly different from previous generations, so it’s important you take time to understand them. Learn what they value and then give that to them.
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As always, if you need any assistance with your branding and digital marketing, our MGR Team will be happy to chat with you one-on-one. Use this link to contact us and set up your free consultation.
Thank you for reading. Until next time, this is Manuel Gil del Real (MGR)