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MGR – Amazon Weekly News – October 21, 2019

MGR Amazon Weekly Update | October 21, 2019 Top News This Week Incumbent Consumer Brands Aren’t Growing, So They’re Buying Smaller Brands Left and Right The large incumbent consumer brands have had all of their growth stolen by what they call “ankle-biting microbrands.” They can call it

Why More Boutique Hotels Should Be Using Airbnb

Airbnb, Inc. announced on September 19, 2019 that it expects to become a publicly-traded company sometime during 2020.  This news came about a month after Airbnb also announced that on August 10, more than 4 million people spent the night in an Airbnb listing, and thus officially

Elizabeth Warren Vs Facebook, Facebook New Ads and Amazon AdCon Recap | MGR Unplugged

Listen now on your favorite podcast platform: Apple Podcasts | Spotify | Google Play | Stitcher | Overcast In this episode, Manuel Gil del Real and David Gil discuss the latest headlines involving Facebook, from Elizabeth Warren’s Facebook Ad test and Mark Zuckerberg’s response defending political free speech, to Facebook’s new ad types and Amazon

MGR – Amazon Weekly News – October 14, 2019

MGR Amazon Weekly Update | October 14, 2019 Top News This Week Is Amazon Unstoppable? An Excellent Deep Dive by Charles Duhigg Preview: In 2017, a few months after Forbes named Jeff Bezos, the founder of Amazon, the world’s richest man, a rumor spread among the company’s

The MGR Lifestyle – How We Achieve Our Work Life Balance | MGR Unplugged

Listen now on your favorite podcast platform: Apple Podcasts | Spotify | Google Play | Stitcher | Overcast In this episode, David Gil and Manuel Gil del Real share with all of you what we think about “work-life balance.”  Is it over-rated, what’s important for us to keep our life fun, and how each of

Reducing Cart Abandonment Through One Page Checkout

If you follow this blog, you already know how emphatic I am about eliminating friction with any type of transaction with your clients.  And I’m not talking about verbal friction, but rather, creating a frictionless environment to get them from point A to point B as easy

MGR – Amazon Weekly News – October 7, 2019

MGR Amazon Weekly Update | October 7, 2019 Top News This Week Amazon Wants Sellers to Pay $5,000/mo for Access to a Dedicated Account Service Rep This option has existed for a while, but has been limited to only very select sellers. Now, Amazon is trying to

Is Your Advertising Budget Working? Understanding eCommerce Campaign Data | MGR Unplugged

Listen now on your favorite podcast platform: Apple Podcasts | Spotify | Google Play | Stitcher | Overcast “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”  John Wanamaker Well, it doesn’t have to be that way.  In this episode, Manuel Gil del Real and David Gil

How to Increase Your Customer Retention – eCommerce Strategies

According to Shopify’s State of Commerce Report,  Seventy-three percent of North American shoppers buy from brands they’re familiar with or with which they’ve had some prior business interaction. This is especially important as we approached the Holiday Season.  The additional stress of shopping for so many friends

MGR – Amazon Weekly News – September 30, 2019

MGR Amazon Weekly Update | September 30, 2019 Top News This Week The Rise of Amazon B2B Offers an Additional Revenue Path for Sellers Amazon is using its massive platform to capture B2B buyers, most of whom already use Amazon personally and are happily shifting their business