Author Archive
How Facebook is Making Its Ads More Effective
Whether you’re a casual Facebook user or a Facebook Marketer promoting pages and offers for your clients, I’m sure you’ve heard how many experts have questioned the effectiveness of Facebook ads time and time again. Just a few months ago, this particular issue was making headlines when
Plan Your Next Wild Horse Pass Vacation – Multiple Attractions at One Single Destination
As the summer season arrives and families begin to plan their vacation time, there’s one particular destination just outside Phoenix in Arizona that is especially appealing. I’m referring to Wild Horse Pass. A summer vacation at Wild Horse Pass may not initially sound like the perfect destination
2014 Guide to Facebook Images Sizes for Your News Feed
Since Facebook launched their updated Newsfeed Design in March, the implementation is just progressing and more and more users are now familiar with it. Not so much Social Media marketers and Page Admins that are still trying to catch up and update their image formats too so
Google SEO Myths Revealed – Separating Facts from Fiction
In a recent “Webmaster Help” video, Google’s Matt Cutts talks about some of the SEO myths that are frequently seen circulating on the Internet. Of course, given the fact that the answers come from Google’s head of WebSpam team, you can take the information with a grain
The 5 Things You Must Know About Protecting Your Assets
Last year, I wrote an article about “What to Expect When You Start Your Own Business” that has since generated quite a few emails and questions from several readers, some of them, close friends and colleagues also willing to share their own experience and input with me.
Google Releases a New Keyword Guide for Search Engine Marketers
Google has made public a new “Keywords to the Wise” document for AdWords advertisers. This updated guide to best Keywords practices includes practical tips and examples of how to optimize your AdWords campaigns. You can also skip this section and watch the video below. Matt Lawson, Director
Facebook News Feed – Where Are All the People that Liked my Page?
Some of you that follow closely the traffic generated by your Facebook pages may have noticed a considerable decrease in your post views and interaction over the past few months. It was actually last year (2013) in December, that Facebook released a major algorithm change to its
6 Reasons to Consider Email Marketing (Again) as Your Primary Marketing Tool
Just recently, Epsilon presented its North American Email Trends and Benchmarks report for the fourth quarter of 2013. The company saw a remarkable increase in email open rates compared to the same period in 2012. The analysis also found that a significant amount (62%) of new subscribers
6 Popular Activities to Experience at Wild Horse Pass
If you are planning a trip to Phoenix, Arizona, one of the destinations that you should definitely visit is Wild Horse Pass. This has become a very popular spot for both local and international tourists. The main reason for this is the wide variety of activities that
10 Steps to Secure Your Smartphone
Imagine for a minute what would happen if you lost your smartphone or if someone stole it from you. I can feel your heart skipping a beat right now. I’m sure you would rather lose your wallet than your phone, right? What type of sensitive information is