Before you can even talk about the advantages of responsive design, search engine optimization and social media marketing, you need to have a website built for your business. In building a solid online presence for your company, you need to have a website which will serve as an anchor for your other online marketing efforts, including SEO and social media.
When it comes to building a website, there are a few options available for individuals and businesses. One of the most popular among these is WordPress. But what are the advantages of WordPress over its counterparts?
Easy to Use
One of the main reasons why WordPress has earned a wide fan base is because the platform is intuitive and easy to use. Even if you barely have any experience in building and maintaining a website, you will soon discover how easy it is to add pages and publish new content with WordPress.
Access Your Website from Anywhere
WordPress is a browser-based platform. Simply put, this means that if you need to modify your website or add fresh content, you can do these from practically anywhere as long as you have an Internet connection.
A Self-contained Management System
In creating new pages, uploading blog posts and images, tweaking text formats, or performing practically any modification you need done on your website, you do not need to have HTML editing or FTP software. WordPress can easily handle these tasks.
Boost Search Engine Performance
Another key reason why WordPress remains as one of the most popular platforms among businesses is that using it can help boost their performance in search engine rankings. Apart from utilizing simple and clean codes, WordPress makes it easier for users to use meta tags, keywords, titles and descriptions which aid in SEO.
A High Degree of Control
If you are a small business owner looking to keep costs at a minimum, WordPress can allow you to enjoy the benefits of having your own website while enabling you to forgo the need to hire a professional to help you handle its upkeep. Apart from that, the platform can be easily customized for branding purposes.
Designed for Blogging
Publishing content is crucial in promoting a business and its products or services. This is where WordPress truly shines as blogging capabilities are built-in. In fact, WordPress was initially designed for blogging. This means that setting up your own blog is easy and you can have yours up and running in no time.
Plugins for Added Functionality
The addition of plugins can give your WordPress site a higher degree of functionality. Additionally, many of these plugins are reasonably priced and some are even offered free.
As your business and its needs grow, you can count on WordPress to still be with you. As a platform, WordPress offers a superior degree of scalability, enabling users to easily add pages and blog posts.
MGR Consulting Group provides a team of true WordPress Expert Developers. The difference between an average (and free) WordPress website or blog and a custom developed WordPress website could be several thousand dollars in lost revenue per month. Don’t be fooled by other Internet promotions offering you a free website for just a “low” monthly hosting fee. If you like WordPress as much as we do and you are ready to create a solid website or blog to help you generate constant leads and revenues for your business, we are willing to work with you.
Thank you for reading. Until next time, this is Manuel Gil del Real (MGR)