Adblocking has recently become one of the most hotly discussed topics in the digital media industry. Many publishers and advertisers are putting new practices in place to cope with it. While mobile platforms used to be exempt from this new trend, this is no longer the case. However, with the proper marketing plan, you can always adopt new alternatives and even take advantage of this situation. But let’s take a look at these numbers:
Here’s what you can do to take control of your campaigns.
Sources:
- www.techinasia.com/adblock-plus-in-asia/
- blog.pagefair.cpm/2015/ad-blocking-report/
- fortune.com/2015/09/21/apple-adblock-stats/
- techcrunch.com/2015/09/12/raymond-carverA-loved-ads/
- blog.hubspot.com/marketing/horrifying-display-advertising-stats
- wearesocial.net/blog/2015/01/digital-social-mobile-worldwide-2015
- adage.com/article/media/publishers-weigh-ways-fight-ad-blocking/299116/
- contently.com/strategist/2014/07/02/native-advertising-the-adblock-antidote/
- www.iab.net/media/file/Sharethrough-IPG-Infographic-11×17-CMYK_nobleeds.pdf
- http://blog.pagefair.com/2015/winter-is-coming-part-2-9-ways-users-already-block-your-mobile-ads/
- thenextweb.com/insider/2015/08/10/report-more-than-198-million-people-now-use-an-adblocker/
- www.theguardian.com/technology/2014/sep/09/blocking-adverts-napster-for-thepublishing-industry
- http://blog.pagefair.com/2015/google-losing-billions-adblock-devils-deal/
- http://downloads.pagefair.com/reports/adblocking_goes_mainstream_2014_report.pdf