The GameStop saga is looking for a villain, but so far, hedge funds are losing. Will this be the time when small retailers can finally take control of Wall Street?

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Once again, the power of social media cannot be underestimated.  In this case, this is the story of a Reddit community call Wall Street Bets fighting well established Hedge Funds over GameStop, a video game retailer that financially, had its days numbered.

Fascinating to watch and even more interesting as the story develops and more details become available.  Hedge funds, have traditionally OWNED wall street and steer it in any direction they want.  Shorting a stock -essentially betting that it will go down significantly over a short period of time- has always been a way to rack up significant profits… UNLESS… the stock goes UP, and up and up, and you end up having to ‘cover’ your short resulting in a significant loss.

And that’s exactly what happened this time.  David beat Goliath and the Wall Street Bets group got together and decided to buy GameStop shares massively, raising the stock price so much, that it caused sophisticated investors like Melvin Capital and Citron Research to cover their losing positions in what’s known as a short squeeze.

But there’s so much more to this story, and we don’t know how it’s going to end… Take a listen and let us know what you think!

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This episode is brought to you by MGR Agency. Scaling marketing for leading digital brands.

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