Mobile Marketing Archive
6 Ways to Improve Your Responsive Email Design
If you follow this blog on a regular basis, or if you are an MGR Consulting Group client, you know that we are great advocates of Email Marketing. Despite all the new “marketing channels” such as Facebook, Twitter, Pinterest, Google+, video marketing, and so many others that
What is Retargeting and How it Works
Over the past few months, we’ve set up a few Retargeting campaigns for some of our clients, however, we’ve noticed that there’s some confusion as to what Retargeting is, how it works, and why is it different from other display ads media buys. Hopefully, this article will
Is Your Marketing Diversified? – Effective Multichannel Marketing
Anyone who has started a business knows that the key to making sales is marketing. You have to go out and find your customers, rather than just hoping they will find you. In this ever-advancing age of technology, and with today’s Internet users spending more than thirty-two
Google’s Multi-Screen Usage Report – What You Need to Know
I just posted an article last week about Google’s new Image Extension that can be added to your AdWords Campaign. I wasn’t really planning on writing another article about Google’s products or studies for a while but after going through a webinar and attending a recent training
YouTube Implements New One Channel Layout
Effective June 5, 2013, YouTube (or more accurately, its parent company, Google) has fully implemented the new YouTube One Channel layout after several months of beta testing. If you’re a frequent YouTube visitor or poster, you must have seen plenty of annoying pop ups and announcements from
Top 6 Reasons for Choosing a Responsive Website Design
According to Wikipedia: “Responsive web design (RWD) is a web design approach aimed at crafting sites to provide an optimal viewing experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices (from desktop computer monitors to mobile phones).” When you
QR Codes: Should they Stay or Should they Go?
It’s been several years now since the first QR Codes started to appear all over print ads, billboards and all other forms of print advertising, yet the majority of people still don’t know what they are, what they do or how they work. So that’s kind
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