Google Updates Archive

If you’re an active Internet Marketing person, or simply like to browse around Google’s search pages, you may have noticed that Google has been increasingly active lately in developing new algorithms and code to “personalize” search engine results.  One of the most visible features is the so

Last month, Google announced  the release of a major change to its AdWords Ad Rank algorithm.  This is Google’s proprietary algorithm that determines the order/placement of the paid search ads on each Search Engine Results Page (SERP) as well as how much advertisers pay in the ad

This post is a few days late now but earlier this month, Google made it official that it will be migrating three of the existing AdWords tools into the new version of the Google Display Planner.  The tools that will be migrating are the Contextual Targeting Tool,

It’s no longer breaking news whenever Google or other search engines update their algorithms. What may be working well today in ranking one’s website in the much coveted top spots in search engines’ results pages may no longer be as effective or even cause your website to

The rumor was circulating around for a while and it is now officially here.  Google has added a new “Image Extension” to the array of Ad Extensions that you can add to your AdWords campaign ads. Google’s official post with this announcement indicates that this new feature

If you’re remotely interested in Search Engine Optimization (SEO) by now you’ve probably heard a number of times over the past few months the terms “Panda” and “Penguin.”  Indeed, Google pretty much turned the SEO world upside down last April with the first Penguin update and the various