MGR Amazon Weekly Update | November 6, 2019
Top News This Week
Introducing Amazon Attribution, Finally Brands Can Accurately Track Amazon ROI Across All Marketing Channels
FINALLY! The feature that we as a marketing firm and many brands have wanted for YEARS is here at last. Amazon is rolling out a new marketing attribution platform for brands that sell on Amazon.
To quote Amazon, “For the first time, you can measure the impact of search, social, email, display, and video media channels.” They will provide metrics such as revenue, product page views, conversion rates, and more for third party ads.
Previously brands had to create work-arounds and set up somewhat complicated funnels to ensure they were able to track third party ad performance, and even then there was still quite a bit of guess work as to the actual results.
How do you get access to this? The program is still in Beta, and like most roll outs Amazon does, requires an invite for now. If you are a registered brand you are likely to have already been invited or will receive an invite soon.
Amazon Launches “IP Accelerator” to Help Sellers with Trademark and Patent Law
Having a registered brand is becoming more and more crucial these days, as you get access to exclusive features like the one mentioned above, but for new businesses and sellers meeting all of the legal requirements can be a hassle. Amazon wants to help.
They’ve launched a new “IP Accelerator” help small businesses with the Trademark and Patent law they need to protect their products and brand. Amazon has partnered with vetted law firms that specialize in IP law to help streamline the process for sellers, while keeping costs low.
If you haven’t registered you brand with Amazon yet you’re missing out, now that it’s easier than ever you should get it done.
Other Notable Links:
1. Shopify launches its own brand new email marketing service for Shopify vendors – SHOPIFY
2. Amazon Black Friday deals will begin on Friday, Nov 22, a full week before the official Black Friday, make sure you’re ready – POCKET LINT
3. Amazon Fresh same day grocery delivery is now free for Prime members, was previously an extra $15/mo – RECODE
4. An inside report on how Amazon is building its logistics empire – QUARTZ