Social Media Archive

Rule #1: Use a Diversified Multi-channel Approach Whether you decide or can afford to use two, three, four or more channels, the more diversified your marketing is, the better.  Just like investing in stocks, you don’t want to put all of your eggs in one basket.  Especially,

We are living in a world where -over everything else- TIME is what people value the most. Let me give you an example that we’re all too familiar with.  When you’re using your phone you’re used to clicking on some app, your Instagram Feed, Maps, etc.  and

It’s been already a couple of years since mobile web browsing officially passed desktop traffic in volume.  If you’re not targeting and optimizing your ads and landing pages for mobile devices by now, you definitely have a lot of catch up to do. If there’s a company that

Everyone is familiar with Search Engine Optimization or SEO even if some still don’t quite understand how it works.  However, the next big trend that has already been happening for a while is the growth of voice searches. Did you know that 40% of the adult population

As we approach the third and fourth quarters of 2018, I thought it would be a good time to take a quick look at some of the most relevant digital marketing statistics for the past 12 months.  If anything, it’s always a good reminder of where the

Up until around twenty years ago most of the advertising that we were exposed to was limited to print, radio, TV, and some PR.  If you had a good client base, peer-to-peer advertising (word of mouth) was also very effective as still is. Today, the marketing and

As a digital marketing agency, one of our goals is to consistently look for ways to reduce our clients’ customer acquisition costs. Everybody understands that the lower your CPA, the wider your profit margin will be.  But you can’t work on CPA strategies without having enough history