eComm – Amazon Stores Archive
Digital Ads Don’t Work, Or Do They?
If you were lead to believe that any of the most recent scandals regarding online privacy, rigged elections, invasion of privacy or fake news issues are hurting digital marketing and advertising, think again… Maybe, this is just another case of “there’s no such thing as bad publicity”
How Google’s New Trademark Policy Will Affect Your Budget
Towards the end of last year, Google decided to update its trademark policy with regards to how advertisers can bid on a third party trademarked brand name. In sum, the new guidelines make it clear that advertisers can bid on a trademarked brand name if their page
How Millennials Influence eCommerce Habits in 2019
It’s no secret that eCommerce keeps growing both in sales volume and transaction value year after year. One of the key factors for this growth is the generational shift combined with the growth of eCommerce solutions over the past decade. When it comes to shopping online, millennials
The Most Important Takeaways of 2018
While putting together a recap of last year’s most popular podcasts, what I realized was that in 2018 we talked a lot about the shift in media from traditional to digital. It’s not like it wasn’t already happening before, but 2018 was the year that big companies,
MGR Consulting Group – Fall Project Showcase
You know you’re busy when you don’t even have time to work on your own stuff! And that’s exactly what’s happening at MGR these days… we have a new website coming, new podcasts in the works with amazing interviewees already lined up, and a lot of other
The Digital Marketing Arbitrage in Today’s World
It was just a few years ago that The Internet used to be called the Information Superhighway, and for a good reason. There’s so much information circulating over the Internet today at incredible speeds that it’s impossible for any human to keep up with it. The greatest
Voice Search Findings, Campaign Optimization and More
Earlier this year, Brian Dean analyzed 10,000 Google Home voice search results with the purpose of determining what separates voice search from traditional typed search. A Summary of his most interesting findings are as follows: PageSpeed appears to play a major role in voice search SEO. The average
Finding New Leads Through Google Ads Customer Match
Customer Match is not a new feature by any means. In fact, it’s been around for over 3 years. When Google first introduced Customer Match in 2015, it allowed search advertisers to create and target custom audiences based on a list of user email addresses in their Search,
Amazon’s Next Big Ad Platform – Why You Should Care
Amazon is already on track to sell $4.6 billion worth of ads this year, and that number is growing quickly, up from $2.2 billion a year ago. That number however is nothing compared to Google and Facebook who will do close to $100 billion combined in ad revenue