Author Archive
Last week I wrote about the various business options that a new Entrepreneur should consider when starting a new company. This article brings to you another set of considerations that go beyond the actual legal formation of the company. What to Expect When You Start Your Own
So you’ve finally decided to start your own business… and now what? What do you do next or how do you actually set up your own business so that you’re operating as a business entity and have the proper legal structure? Here’s a quick summary of the
These are books that either I’ve read, or I’m reading right now. The truth is that even after I’ve read them, I keep referring back to these books several times to review certain bookmarked areas. A few of them are eBooks (Kindle format) others are traditional paper
Failure. This is a topic that I’ve wanted to talk about for quite some time. Failure in business. Failure in relationships. Failure in personal goals. It just seems like nobody likes to talk about failure, it’s like an off-limits topic. We know we all face it every
This post is a few days late now but earlier this month, Google made it official that it will be migrating three of the existing AdWords tools into the new version of the Google Display Planner. The tools that will be migrating are the Contextual Targeting Tool,
Well, the Holiday Season is not quite here yet but I figured any time is good to write a quick article about Gift Cards, cash and the pursuit of happiness. According to research from CEB Tower Group, it is estimated that $110 billion worth of gift cards
If you are a Blog Author or currently manage any type of authority website and you’re looking for ways to monetize your content, the first option that comes to mind is Google AdSense. Unfortunately, for some strange reason, Google is becoming stricter with their terms and conditions
It’s no longer breaking news whenever Google or other search engines update their algorithms. What may be working well today in ranking one’s website in the much coveted top spots in search engines’ results pages may no longer be as effective or even cause your website to
Over the past few months, we’ve set up a few Retargeting campaigns for some of our clients, however, we’ve noticed that there’s some confusion as to what Retargeting is, how it works, and why is it different from other display ads media buys. Hopefully, this article will
Facebook Marketing is one of those terms that nobody can really define. I can’t tell you how many times I’ve been in different meetings with different clients discussing “Facebook Marketing” and I have realized that the interpretation of the concept is all over the place. Some people