Millions of new businesses are created every year, but just as many businesses are shut down as well. Every business wants to be successful, and many of them have great products that would fill many clients’ needs. However, they never see the light of day. So what separates those who succeed from those who fail?

Important Elements of a Successful Business

A Strong Brand Identity

You’ve probably heard the phrase “image is everything.” As much as this sounds like Meryl Streep via Devil Wears Prada, the phrase holds a lot of truth, especially in regards to your business. Developing a strong brand identity lets the customer see why they should choose your business at a glance, and those first impressions are critical. A carefully thought out and curated brand identity can be critical to a business’ success. Create a brand identity that is eye-catching, and makes your business look professional and reliable. 


Creating and running a business includes many facets, and it can be difficult to keep track of everything. Scheduling, marketing, payroll, insurance, and other factors all have to be considered. However, there are organizational tools that help business owners stay on top of it all. Major international businesses like Toyota have benefited from the 5S methodology. This methodology breaks down business into 5 S’s: sort, set in order, shine, standardize, and sustain. This has allowed these businesses to stay organized with their workload, but it is just one of many options. Finding and implementing organizational tools like this will help you stay on top of the growing needs of your business.

Focus on Safety

A truly successful business is one that values its employees’ and clients’ safety. With a focus on safety, businesses are more likely to have satisfied employees with boosted productivity levels. Employees that feel safe at work are also far more likely to stay at their job long-term. This leads to more product creation, distribution, and sales. A business that values safety is also more likely to develop a favorable reputation with its clients. Thus, a focus on safety is critical for the success of any business.

If you believe in your business and what it has to offer, place new focus on these elements that will help it succeed. Make your business stand out from the others. Take the time and put in the effort, and your business will be far more likely to succeed.

Read this next: Reputation-Killers You Should Avoid at All Costs

As always, if you need any assistance with your branding and digital marketing, our MGR Team will be happy to chat with you one-on-one.  Use this link to contact us and set up your free consultation.

Thank you for reading.  Until next time, this is Manuel Gil del Real (MGR)