Entrepreneurial advice Archive
How to Get Your Store Ready for Chip Enabled Credit Cards
Do you offer payment transactions via credit card in your store? Then your terminals should now be ready to accept chip-enabled cards—the newest generation of plastic money. Also called EMV (Europay, MasterCard and Visa) cards, these cards are engineered with microprocessors that allow state-of-the art encryption of
Why Sometimes Good Enough Is Best for Business
“When you aim for perfection, you discover it’s a moving target.” Is perfectionism making you a deeply flawed entrepreneur? When you’re starting or growing a business, it’s always good practice to aim for polished, top-notch work. After all, the global marketplace continues to become more competitive and
7 Ways to Increase Your Shopping Cart Conversion Rate
In this technologically advanced day and age, you are no longer required to go through the lengthy process of securing a physical location to use as a store for the products you mean to sell. Everything can be done on a laptop with a steady Internet connection
Maximize Your Business Profits by Choosing the Right Clients
“All clients are equal but some clients are more equal than others.” Okay, this is not quite what George Orwell wrote in his book “Animal Farm” but I’m pretty sure, if he owned a design agency today, he would have said something similar to that. Clients are
How to Reach Your Ideal Audience on Social Media – Demographics Is Key
As a business owner or marketer, you need to know where your customers, both actual and prospective, spend their time online. This is standard marketing practice. In the past, marketers used market research results to figure out where to spend their advertising budget when it comes to
Is Podcasting for You? A Quick Look at the Advantages of Podcasting
Last week I wrote about how to increase your authoritative ranking by publishing your own book on kindle. This week I want to focus on another great tool to become an authority in your field. Podcasting. Do you know what a podcast is? It’s an audio file
Book Publishing on Kindle – All Done for You
Once upon a time, getting published meant printing out an excerpt from your manuscript and sending this out along with a compelling query letter and a SASE (self-addressed, stamped envelope) if you want to get a reply and your sample manuscript back. It used to mean the
Increase Your Revenues with Your Own Amazon Online Store
Online selling offers several advantages, attracting numerous enterprising individuals to join the fray. For one, overhead expenses are considerably fewer, which means that you can pass your savings on to your customers. The absence of a physical store can also work in your favor as you get
Start on the Right Path with These Entrepreneurial Tips
It takes a special kind of courage and singularity of vision to start a business venture. A lot of people talk about striking out on their own but only a small number actually act on their vision and their own ventures. The mere act of opening your
How to Elect S Corporation Tax Treatment for Your LLC
When you’re ready to set up your new company, you will learn about several factors to consider such as liability protection, simplicity of the process, number or shareholders, and tax treatment among others. As far as the simplicity of the process and ongoing requirements, in comparison with