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Using Your Competitors Names as Keywords: Good Practice?

When creating an SEO campaign for your business that fetches positive results, conventional practices recommend using keywords that have the best chance of leading search engine users to your website. You want consumers to be able to find you easily online, so it makes sense to utilize Read More >>

Berkeley Brew Trail Guide – Drawing Beer Buddies Toward an Adventurous Getaway

  Click here to download Berkeley Brew Trai > Most beer lovers from across the globe consider Germany as their mecca, but Berkeley locals couldn’t care less—when it comes to brew masters and pubs, they definitely have some of the best. Why bother with an overseas trip Read More >>

Using YouTube Power to Boost Your B2B Marketing

You Tube went beyond cute cats and viral dance crazes a long time ago. Today, it is considered to be a serious platform that delivers serious results—especially for B2B brands and marketers. As a recent report by the Content Marketing Institute and MarketingProfs showed, 76 percent of Read More >>

Top 10 Things to Do in Berkeley

  When you are planning a vacation, one of the most important things you need to do is to check which places to visit and which activities to engage in. If you are planning a visit to California, here are the top 10 things to do in Read More >>

Plan a Few Days Away From the Cold in the Valley of the Sun

The Northeast and Mid-Atlantic United States have been feeling the effects of an exceptionally strong winter thanks to a major blizzard that swept through these areas in January. From news reports and websites, the world witnessed children building snowmen, families doing their best to shovel snow from Read More >>

Polish Your Content Marketing Techniques With These Tips

Content marketing (along with content marketing techniques) often crops up in conversations among business owners and marketers, especially in recent times. Although many people have a fair idea of what it is all about, there are several misconceptions swirling around it which, in turn, leads to marginal Read More >>

Super Bowl 50 – Enjoy A Full Week of Events Leading Up to the Game

Super Bowl 50 will be hosted on February 7, 2016 at 3:25PM in the City of Santa Clara at the state-of-the-art Levi’s® Stadium, which is the greenest and most technologically advanced professional football stadium in the United States. Needless to say, Santa Clara County is expected to receive hundreds of Read More >>

3 Tips to Boost Your Remarketing Campaign Results

Today’s business owners have several tools that they can utilize in order to learn more about their customers and their unique needs. In online advertising, one key tool that practically all businesses should consider using is remarketing. Remarketing is an online advertising strategy that will allow your Read More >>

Have a Happy Valentine’s Day at the Berkeley Marina

  Valentine’s Day is just around the corner and this year, we’re celebrating it the entire weekend. That’s right, Friday, February 12 through Sunday, February 14. No excuses to let the chance for romance slip by this year. Of course chocolate is lovely, but this Valentine’s Day Read More >>

10 Comments That You Should Avoid When Talking to a Graphic Designer

  The interaction between designers and their clients is one of the most talked (and teased) about in the business world. Bring together a creative professional (armed with the tools and skills to build something from scratch) and a client (who may or may not know exactly Read More >>