One of the most reliable strategies for boosting conversion rates is landing page optimization. When you make your landing pages really effective and targeted to your individual campaigns, you can enjoy an increase in sales, subscriptions, and other forms of beneficial engagement. The problem is, there are
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6 Critical Elements of your Pay Per Click Campaign Structure Campaigns: Your main advertising campaign theme and where you allocate your budget Ad Groups: We divide your main campaign theme into more targeted audiences based on your own goals Keywords: Each ad group will include a list of 15-20 highly
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If you’re a content creator, maybe a frequent blog author, website content writer or a copywriter, sooner or later, you’ll realize that you would like to compile all of your written content into a single digital document that will be easy to access and distribute. The common
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It doesn’t matter if your website has jaw-dropping design and that it features amazing content. If it’s not being found by search engines, then you’re not getting any qualified traffic. And if it’s not getting any qualified traffic, then it might as well not exist. One of
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“The brick walls are there for a reason. The brick walls are not there to keep us out. The brick walls are there to give us a chance to show how badly we want something. Because the brick walls are there to stop the people who don’t
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Ensuring that your text ads are able to attain your intended goals is as simple as inserting your keyword into the ad copy itself. For each keyword included in your Google AdWords campaign, you have an opportunity to increase your ads’ relevancy, so it’s only logical to
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When you aim for perfection, you discover it’s a moving target You’ve finally decided that now is the right time to start your own business. You’ve weighed your options and the possible outcomes, and you’ve come to the conclusion that you can end up losing more if
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If you claim to be someone who’s not tech-savvy at all, then bounce rate may seem like one of the performance gauges in the NBA. It’s not, and clearly, you don’t know much about the NBA either. In the digital world, bounce rate refers to a website’s
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You’ve just built your new e-commerce store. Congratulations! So what’s the most important step to take now — set up an awesome launch, attract new buyers, create promos, market your products, or upstage the competition? If you’re a smart business owner with a long-term perspective, your top
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Wealth is relative to one’s frame of reference. Some people define affluence as having the money to cover the basics plus more for savings, extras and luxuries. Others will only call themselves well-heeled once they have reached a specific number of figures in their bank account. But
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